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Angela Wood
Manager of User Insights at Babylist
Angela Wood is the Manager of User Insights at Babylist, a leading vertical marketplace and commerce destination for baby products.1 Here's an overview of her professional background and role:
Career at Babylist
Angela has been with Babylist for nearly a decade, joining the company as one of its founding employees when it was still a startup.1 Her career progression at Babylist includes:
- Manager of User Insights (September 2022 - Present)
- UX Researcher (March 2022 - September 2022)
- Customer Support Content Coordinator (January 2021 - September 2022)
- Customer Support Team Lead (November 2018 - January 2021)
- Customer Support Agent (January 2014 - November 2018)
Key Contributions
Throughout her tenure at Babylist, Angela has:
- Helped build the company from the ground up, working cross-functionally with every department1
- Been instrumental in developing the Babylist voice and growing the customer support team
- Contributed to product and content strategy, as well as company culture
- Managed the written content for the customer-facing Help Center and internal agent knowledge base
- Conducted UX research projects and provided actionable insights through qualitative studies1
Skills and Expertise
Angela's role involves:
- Running research projects for key areas of product development
- Providing insights through interviews, contextual inquiries, concept validations, and usability studies
- Improving product experiences through evaluative studies
- Influencing team strategy and direction through insights and research reports1
Professional Development
Angela has shown a commitment to continuous learning and skill development:
- Attended General Assembly's UXD bootcamp to enhance her UX research skills
- Expressed interest in moving further into a UX Research role, leveraging her foundational experience gained through various projects1
Angela Wood's diverse experience at Babylist, from customer support to user insights, has given her a comprehensive understanding of the company's products, customers, and overall business operations.
Highlights
With my foundation in customer service and a similar customer advocate role in UXR, this article really gave me pause. tl;dr- Stop wasting time and resources going above and beyond to "delight" customers. "When it comes to service, companies create loyal customers primarily by helping them solve their problems quickly and easily."
Looking for an in-person UXR conference to attend in 2024. US preferred. International unlikely but not impossible. Any recs? #uxr #uxresearch #conference2024
