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Anita Howard
Building communities to create fun and strategic outcomes
Anita Howard is a seasoned professional in the events industry, serving as the Strategy Director at ICE - International Corporate Events. With over 30 years of experience in conferences and exhibitions, she has established herself as a prominent figure in the corporate events sector.12
Professional Background
Anita Howard's expertise spans various aspects of the events industry:
- Event Creation and Management: She has extensive experience in creating, administering, and marketing conferences.2
- Global Perspective: Her work involves dealing with events both in the UK and overseas.
- Strategic Focus: Howard emphasizes the importance of event strategy, focusing on ROI and achieving objectives for corporate events.4
Role at ICE
As the Strategy Director at ICE, Anita Howard plays a crucial role in shaping the organization:
- Founder: She is the founder of In-House Corporate Events (ICE), a community for corporate event professionals.1
- Leadership: Howard serves as the Managing Director of the ICE Awards.3
- Community Building: She has been instrumental in growing the ICE community, facilitating regular communication and networking opportunities for members.1
Initiatives and Contributions
Anita Howard has spearheaded several initiatives to advance the corporate events industry:
- ICE Awards: She oversees the annual ICE Awards, which recognize creative and impactful in-person corporate event programs.1
- Global Expansion: Howard is working on expanding ICE's presence in North America, collaborating with Steve Brown to introduce the community to U.S. event planners.1
- Professional Development: She is leading efforts to elevate the profile of event planners among corporate executives, including a job-description initiative launching in 2024.1
Industry Impact
Anita Howard's work aims to transform the corporate events field:
- Strategic Recognition: She advocates for event planners to be recognized for their strategic contributions to organizations, moving beyond being seen as just a cost center.1
- Knowledge Sharing: Howard facilitates regular meetings and forums for senior event professionals to discuss industry trends and challenges.1
- Industry Advancement: Her efforts are directed towards making the corporate events field more enjoyable and satisfying for professionals.1
Through her leadership at ICE, Anita Howard continues to shape the future of corporate events, fostering a community of professionals dedicated to elevating the strategic importance of events within organizations.
Highlights
Innovative Event Planning: Learning from Massive Attack’s Sustainable Concert
As event planners, we constantly face the challenge of balancing the excitement of live events with the need to reduce our environmental impact. Massive Attack’s Act 1.5 concert in Bristol is a shining example of how large-scale events can lead the way in sustainability.
This event was not just powered by 100% renewable energy but also takes bold steps to address one of the biggest environmental challenges we face: attendee travel. By prioritising local ticket sales, offering rail travel incentives, and providing electric shuttles, they’re actively reducing the carbon footprint associated with fan travel—often the largest source of emissions at events.
Imagine if more events adopted these practices. We could significantly reduce our industry's carbon footprint, all while delivering memorable experiences. It's time we think beyond the usual logistics and embrace innovative solutions like these.
I love this sustainable idea: no car park for the gig to encourage more walking and public transport use. Let’s promote better ideas on transport to help reduce our event carbon footprint.
Stefan Lohmann Dale Parmenter Ben Goedegebuure Amy Calvert Rachael Riggs
#EventPlanning #Sustainability #MassiveAttack #GreenEvents #ClimateAction
Well that’s a wrap. What a great 3 weeks of my life. Best bits to follow next week. But just had to post this one. Jennifer Parkin ICE WOULD NOT BE the event without you. Big thank you
