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Anita Little
Storytelling Lead @ Shopify | Ex-Amazon, Salesforce
Anita Little is currently the Lead, Creative Storytelling at Shopify, where she specializes in copywriting and content strategy aimed at shopper audiences. In her role, she has been instrumental in crafting messaging for significant campaigns, including Prime Day. Her career spans over a decade in various sectors, including print media and tech marketing, where she has developed a strong focus on storytelling.1
Professional Background
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Previous Roles: Before joining Shopify, Anita worked at Amazon as a Content Marketing Manager and Editor II, where she contributed to the launch of innovative products like "Buy with Prime" and led initiatives to support Black-owned brands through customer storytelling.1 She also held editorial positions at Salesforce and NBCUniversal, enhancing her expertise in content creation and strategy.1
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Writing Experience: Anita's writing journey began in print journalism, with contributions to notable publications such as Elle, Playboy, Ms., and The Guardian. This experience has shaped her storytelling abilities and earned her recognition from the Los Angeles Press Club.1
Education
Anita holds a Bachelor of Arts degree in Digital and Print Journalism and Political Science from the University of Southern California. She also studied abroad at Charles University in Prague, focusing on Central European Studies.1
Personal Insights
Anita describes herself as passionate about storytelling, blending creativity with strategic thinking to create impactful narratives. She has also published a book with Penguin Random House, showcasing her commitment to storytelling beyond corporate settings.1
Highlights
In honor of Native American Heritage Month, I got to work closely on a thought leadership blog with the amazing Kristen Upham-McIntyre, a Sr. Business Development Manager who launches Native sellers on Amazon. She shares about the hurdles Native sellers encounter in growing their businesses and explains how shoppers can better support Native-owned brands.
Cultural appropriation can be a huge problem for Native sellers as they aim to keep their businesses alive. Two lines from the piece that particularly stood out:
"The appropriation of Native American culture is so deeply ingrained in the marketplace that shoppers may not even realize when they're participating in it. People may think that buying imitations of Native work is a victimless crime, but what you're doing is making it more difficult for members of the Indigenous communities to make a living with their work."
Check the piece out and be sure to consider Native-owned brands throughout the year. #BuyNative
https://lnkd.in/gWyRyEDj
It's the first Prime Day that I'm experiencing not only as an Amazon shopper, but an Amazon employee as well. And it feels like Christmas morning over here! There's a ton of anticipation and excitement as we cheer on our favorite brands. This Prime Day is super special since for the first time, Prime members can shop Prime Day deals beyond Amazon. The Prime Day party has only gotten bigger with countless participating brands offering deals directly on their websites for shoppers who select Buy with Prime at checkout. I'm a big fan of shopping small and have used Prime Day in the past to seek out small or emerging brands that I can support. My favorite deal discovery this Prime Day has been the Mari by Marsai reusable press-on nails! 💅🏿
For those who like to shop small as well, I rounded up a dozen independently-owned brands that are offering Prime Day deals on their websites. You just have to check out using Buy with Prime and enter the brand's coupon code to get up to 40% off.
So save big when you shop small beyond Amazon this Prime Day!
