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Anita Patil-Sayed
Executive Vice President
Anita Patil-Sayed is a people-based insights strategist, research guru, and authentic data storyteller with a visionary and culture-building approach in the technology, advertising, and marketing industries.
With a diverse background encompassing market research, consumer insights, consumer segmentation, data and audience strategy, strategic partnerships, and product innovation, Anita has a proven track record of success.
She is recognized as a consumer insights strategist and influential change agent who excels in simplifying and articulating insights from various data sets into compelling narratives.
Anita is passionate about delving into deep human motivations through data-driven insights to shape media, digital, content, and creative marketing strategies, as well as fostering innovations and partnerships.
As a visionary professional, Anita possesses remarkable prowess in exploring uncharted territories across functions to drive transformative business innovations.
Her skills are highly valued not only for her business acumen but also for her role as an inspiring culture builder and a trusted client relationship partner.
Anita Patil-Sayed's category experience spans across luxury, consumer packaged goods, spirits, automotive, technology, and apparel, having worked with esteemed clients like Procter & Gamble, LVMH, General Motors, Volkswagen, and MasterCard.
In terms of education, Anita pursued a Master of Arts degree in Economics from the University of Mumbai and completed her Bachelor of Arts in Economics at St. Xavier's College.
Throughout her career, Anita has held significant leadership roles in prestigious organizations. She served as the Executive Vice President of Commercial Operations at dentsu international, Executive Vice President of Operations at dentsu X, and Senior Vice President leading the Data & Insights - Human Truths Group at dentsu X.
Prior to these roles, Anita excelled as the Senior Vice President of Client Strategy at M1 in Merkle, Senior Vice President, Director of Insights and Intelligence at Carat USA, and Global Director of Consumer Insights at MediaCom.
Her professional journey also includes a role as a Research Manager at Kantar Millward Brown in the Media & Digital Practice.
Anita Patil-Sayed's expertise, experience, and accomplishments reflect her as a proficient, innovative, and forward-thinking professional in the realm of consumer insights, data strategy, and business transformation.
