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Anita Varma

Director, Digital Driftwood Pvt. Ltd.

Anita Varma is a seasoned professional with over 2 decades of experience in the advertising and digital industry. Her journey includes a diverse background in integrated design, digital solutions, branding, and communication. Anita's expertise spans from traditional advertising with notable brands like Sony Entertainment Television, AXN, Amul, Tata Motors, and TCS to her entrepreneurial venture at Digital Driftwood.

At Digital Driftwood, Anita and her team have successfully crafted strategic and creative solutions for a variety of clients including LinkedIn, Femina, Dove, MTV, and more. Their focus on maintaining a cohesive brand experience across different platforms sets them apart. Anita's work also extends to collaborating with leading online publishers and supporting award-winning campaigns for brands like BRU, AXE, and Listerine.

Anita Varma's influence in the industry goes beyond her role at Digital Driftwood. She has served as a jury member for prestigious events like Cannes Lions International Festival of Creativity, Abby Awards, and Microsoft Advertising Story Awards. In addition to her current advisory position at Mediallianz Digital Marketing Services, Anita also provides independent consultancy to brands and agencies, guiding them in digital and brand marketing strategies.

Anita Varma
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Location

Mumbai, Maharashtra, India