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Anjali Lai

Senior Analyst at Forrester Research

Anjali Lai is a talented professional specializing in multimodal research focusing on consumer behavior and decision-making, providing valuable insights for businesses to thrive in the evolving market landscape.

With a background in MS in Marketing Research and a BA in English and Communications from Boston University, Anjali possesses a strong academic foundation to support her research endeavors.

Currently serving as a Senior Analyst at Forrester, Anjali leverages her expertise to assist CMOs in understanding and navigating the dynamic consumer landscape.

Anjali's experience extends to academia, having been an Adjunct at Columbia University in the City of New York, where she likely shared her knowledge and industry insights with future professionals.

Prior roles at Forrester in Data Insights and at the New York Public Library in Marketing, Insight, and Strategy showcase her versatility and proficiency in various aspects of research and strategy.

Furthermore, her involvement in the Marketing and Admissions Leadership Council at Boston University, as well as previous marketing roles, reflects her dedication to staying engaged in the academic and business communities.

Anjali Lai's skill set includes advanced quantitative and qualitative data analysis, business strategy development, marketing expertise, customer experience enhancement, effective written and verbal communication, compelling storytelling, and adept management capabilities.

Driven by a passion for consumer research and a keen interest in understanding the intersection of technology, society, and economics on consumer behavior, Anjali excels in translating complex insights into actionable strategies for business success.

Her unique blend of academic achievements, professional experiences, and a diverse skill set positions Anjali Lai as a valuable asset in the realm of consumer research and strategic consultancy.

Highlights

Jul 29 · Forbes
Here's How Consumers Are Responding To Economic Uncertainty - Forbes
Jul 29 · Forbes
Here's How Consumers Are Responding To Economic Uncertainty - Forbes
Anjali Lai
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Location

New York, New York