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Anna Martenka

Market & Customer Intelligence Team Leader at PLAY

Anna Martenka is a quantitative researcher with qualitative inclinations, boasting over a decade of experience in market research since 2008. With a solid background in social sciences majoring in psychology, Anna's expertise shines in providing valuable market insights. She has worked with various marketing research agencies and is currently a Market & Customer Intelligence Research Manager at Play, one of the leading Polish telecom companies. Anna's passion for new technology reflects in her keen interest in researching and implementing innovative tech solutions in her research endeavors.

Anna's educational journey includes studying Psychologia at Uniwersytet SWPS and completing Magister (Mgr) in Socjologia at Uniwersytet Opolski, focusing on social sciences and psychology, further enriching her insight into consumer behavior and market dynamics.

Throughout her career, Anna has held significant roles such as Senior Market Research Specialist, CX Specialist, and Senior Project Manager at Play, contributing to the company's strategic decision-making processes with her research acumen. Prior to her current position, she garnered extensive experience working with prominent organizations like ARC Rynek i Opinia, IQS Sp. z o.o., Kantar TNS (TNS Polska), and HRtec Sp. z o. o., honing her skills in market analysis, customer experience management, and project coordination.

Leveraging her comprehensive academic background and hands-on industry experience, Anna Martenka excels in bridging the gap between quantitative data analysis and qualitative research methodologies. Her role as a Market & Customer Intelligence Research Manager at Play cements her position as a key player in delivering actionable insights for driving business growth and enhancing customer satisfaction.

With a relentless drive for staying abreast of new technologies, Anna Martenka remains at the forefront of incorporating cutting-edge tools into market research practices, ensuring that her strategies remain innovative and effective in an ever-evolving digital landscape.

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Location

Warsaw, Masovian District, Poland