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Annie Katrina Lee
Fractional CMO, Advisor, Mom | Ex-Twitch, Pinterest, Amazon, Microsoft & Various Startups
Annie Katrina Lee is a versatile marketing professional and startup advisor with extensive experience in technology and marketing. She currently serves as a Marketing Advisor at Twill and has an impressive background in marketing leadership.1
Professional Background
Key Professional Roles::
- Marketing Advisor at Twill (current)
- Venture Partner at Purpose Built
- Advisor to multiple organizations including:
- USAFacts
- Ziina
- Gold House
- Atmosfy
- Bling Capital
Previous Notable Positions::
- Senior Director, Head of Commerce Marketing at Twitch (May 2019 - May 2021)
- Content Marketing Lead at Pinterest (December 2013 - January 2016)
- Head of Global Marketing at Eatwith
Expertise and Approach
Annie is known for her startup expertise, particularly in marketing strategy. She emphasizes customer-centric approaches and believes in:
- Starting with understanding customer needs
- Building organic audience engagement
- Focusing on product-market fit before extensive marketing
- Helping early-stage startups develop effective go-to-market strategies2
Personal Brand
On her Twitter/X profile, she describes herself as a Fractional CMO, startup advisor, and angel investor, with a self-described personality of being a "low key bougie, wannabe chef, forever optimist, carb connoisseur".3
Highlights
How many of you have hit the reset button—for your life, relationships, or career?
As a young adult, I often let my fears hold me back from that reset button. While it hasn't gotten any easier, I have a clearer sense of when the reset is necessary, even before I'm ready to pull the trigger.
Whether I've left a job too soon or moved cities knowing it could inevitably unlock new possibilities, my reset buttons have helped me learn the art of letting go and the science behind architecting decisions that lead to self-actualization.
Deborah Liu shares her perspective on this topic. It's an excellent read for anyone contemplating a reset as we wrap up summer and head into a new quarter.
If you didn't catch the release of #JustTheFacts last night from Steve Ballmer and USAFacts, I highly recommend carving out 15-30 min to watch the first episodes during your weekend. Every American should be informed about data on the big issues impacting America ahead of the elections, so that you can decide for yourself. https://lnkd.in/geHwr3kE
Watch here: https://lnkd.in/g9VQAwff
