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Anniken Larssen

Product Manager, Tech Experiments Team at Schibsted Media Group

Anniken Ore Larssen is a Product Manager at Schibsted Media Group, specifically within the Tech Experiments Team. She has been with Schibsted since August 2019, initially serving as a trend researcher before transitioning into her current role. Her focus is on creating innovative digital experiences tailored to the needs of younger audiences, particularly Gen Z.

Professional Background

  • Current Role: Product Manager, Tech Experiments Team
  • Previous Role: Trend Researcher, Tech Experiments Team
  • Years at Schibsted: Over 3 years

Since January 2020, Larssen has been involved in developing a new marketplace experience through the Finn app, aiming to cater to Gen Z's unique preferences for speed and creativity in digital interactions. This project has included iterative testing and user feedback processes to adapt quickly to the evolving expectations of this demographic.13

Key Contributions

Larssen emphasizes the importance of understanding Gen Z's digital habits, which are characterized by rapid decision-making and high expectations for online services. Her work includes exploring how to blend editorial content with marketplace features to enhance user engagement and satisfaction.12

In addition to her product management duties, Larssen has contributed to discussions on emerging technologies and social trends within Schibsted, helping the organization navigate the challenges of digital transformation in the media landscape.24

Overall, Anniken Ore Larssen plays a crucial role in shaping how Schibsted adapts its offerings to meet the demands of a younger audience in a fast-paced digital environment.

Highlights

Jul 31 · twipemobile.com
Engaging news outsiders: A case study from Schibsted's IN/LAB
Mar 15 · digiday.com
Scale and agility: Inside Scandinavian publisher Schibsted's 250 ...
May 31 · schibsted.com
Paving the way for the future with Schibsted Future Report Roadshow

Related Questions

What are some key projects Anniken Larssen has worked on at Schibsted?
How does Anniken Larssen's role as a Product Manager impact the Tech Experiments Team?
What challenges has Anniken Larssen faced while working with Gen Z?
How does Anniken Larssen stay updated on the latest trends in digital media?
What inspired Anniken Larssen to join Schibsted Media Group?
Anniken Larssen
Anniken Larssen, photo 1
Anniken Larssen, photo 2
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Location

Norway