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Anthony Gavin

Regional Director, EMEA - NewStore

Anthony Gavin is a retail enthusiast with a keen interest in integrating new technologies to enhance retailers' growth and success in a competitive market.

With a track record of leadership roles at prominent retail technology companies like Narvar, Monetate (now Kibo), and RightNow Technologies (now Oracle Service Cloud), he has spearheaded numerous successful projects for major retail brands.

Anthony Gavin's expertise lies in post-purchase experiences, ecommerce personalization, and customer experience platforms, with a focus on attracting, acquiring, converting, retaining, and delighting retail consumers.

He holds a BA Hons in Geography from the University of Leicester, providing him with a diverse educational background to support his professional endeavors.

Currently serving as the Regional Director, EMEA at NewStore, Inc., Anthony Gavin continues to drive innovations in the retail sector through his passion for delivering cutting-edge software solutions that elevate brands and captivate customers.

Highlights

Oct 17 · linkedin

Very proud of all the customer launches in Australia, UK and across Europe these past few weeks. Phenomenal momentum driven by retail industry visionaries and an incredible partner network supporting us.   We hosted a store tour in London last week with a prospective customer (a top top brand) where one of our existing customer’s store associates gave an impromptu 30 minute training presentation on NewStore - completely off the cuff! When live customers are proactively and enthusiastically selling to prospective customers, it’s the absolute nirvana for the early teams that pushed hard, dug deep and built the trust to close and then successfully launch those early projects.    Following more great news last week confirming the partnership with Munro Footwear Group, I’m really looking forward to finally meeting them and our other great customers, colleagues and partners in Australia this week.

First on the list are the folks who took the initial leap with us at R.M.Williams - Nathan Alexander with the vision and Peter Ratcliffe and Samuel Bala who helped (with too many other people to mention!) make the vision a reality. Really looking forward to catching up and thanks again for all your hard work and trust in our partnership.

Jul 14 · linkedin

Adyen and NewStore, Inc.’s announcement that Vince and Burton Snowboards will be launching  Tap to Pay on iPhone  is a great example of innovation that removes friction from the buying process for the shopper and removes friction from the selling process for the store associate. Win-win. Better shopping experience, more efficiency, less hardware, happier customers, easier for store staff.

Openly stealing Richard Hammond's notion of Friction vs Reward - something that can be applied to anything in retail. This is a clear example where friction is removed for great reward on both sides of the packing desk.

Other examples in store….

Having separate ‘clienteling’ apps to the POS - forcing customers to identify themselves twice, making them think it would be quicker to go on the website themselves than watch someone effectively shop online on their behalf - too much friction, not enough reward.

Forcing people to go to a fixed till, or even queue - friction.

Making customers wait 2 days for buy-online-pickup-in-store because systems are too antiquated to source orders from store stock - friction.

Having store associates log into a multitude of store systems that don’t talk to each other - POS, clienteling app, OMS, SIM system, RFID system, time management app, appointments booking, remote selling etc etc - friction for staff.

Self service booths in fashion and apparel - a clunkier, less efficient way to do what I can already do on my iPhone - friction.

Dealing with pop-ups for cookies, newsletters, discounts and forgetting why you’re on the website in the first place - friction.

We’re very proud of our customers joining us on the path to bring joy back to the shopping experience. Removing unnecessary friction with a maniacal focus on seamless, real-time, connected customer and associate experience. Tap-to-pay being one of many great examples!

Anthony Gavin
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Location

London, United Kingdom