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Anthony Yang

Head of innovation at Kinetic Worldwide

Anthony Yang has accumulated 20 years of working experience in consumer engagement, with over 10 years specializing in digital marketing. For the past 3 years, he has been immersed in digital platforms focusing on e-commerce and touch-based consumer experiences. With a rich background that includes 9 years living in various Chinese cities like Shanghai and Guangzhou, and traveling extensively throughout the country, Anthony has collaborated with headquarters and partners globally. His current emphasis is on developing digital business solutions within the new commerce platform ecosystem, crafting touch and connected experiences in experiential marketing, and integrating data analytics to understand consumer behavior trends for driving business growth.

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Location

China