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Antonietta Serra
Google Partner | Digital Strategist | Google Ads Specialist | IT ° EN ° ES
Antonietta Serra is a freelance marketing advisor and consultant based in Lecce, Italy. She specializes in digital marketing, particularly with Google Ads products. Her professional background includes experience as a Digital Marketing Consultant at Google, where she has developed skills in various aspects of online advertising and marketing strategies.1
On LinkedIn, Antonietta shares her achievements and insights related to her work in marketing and advertising, reflecting her commitment to professional growth and client success.23 Her freelance work under the name "Antonietta Serra Marketing & Advertising Consultant" indicates a focus on providing tailored marketing solutions to businesses.
For more detailed insights into her professional journey, you can view her LinkedIn profile at antonietta-serra-32719964.
Highlights
🌟💥🌟 Proud of myself for having achieved this goal with my efforts and perseverance!
Maintaining balance today on Google Ads is the most complex objective of all. These graphs mean everything and can say nothing, but I share them with you only to describe the case of an account that relies on a 10-year history of data. I SHARE THIS POST FOR THREE REASONS: TO SEND A MESSAGE THAT CONSISTENCY IS A VITAL ELEMENT ACCOUNTS WITH A LONG HISTORY ARE THOSE THAT TODAY HAVE RESISTED BEST TO VARIOUS TURBULENCES THE IMPORTANCE OF CUSTOMER CARE: every call and email received is managed by a team of professionals/salespeople who work to transform requests into useful contacts Acquired at the beginning of Q4 '23, the situation was a set of confusing settings and campaigns without any underlying strategy. The customer's request was clear: RECEIVE EMAILS AND CALLS! I never promised WOW effects, but I guaranteed that I would do everything to achieve balance, a constant result, and a gradual reduction in costs. Sector: supply of industrial materials. Every call and email received can turn into small orders or contracts that exceed six figures. The customer receives a call today, and that quote can be confirmed months later, which is why it is important to ensure a constant flow. I asked the customer to tell me, every month, how many contacts become CONTRACTS: Q4: 31 Q1: 33 Q2: 45 Clearly, I am not able to know the economic value generated by these contracts, but the thing that is most important to me today is having managed to reduce the cost of what then became actual contracts. This is a particular case in which data analysis, numbers, forecasts, and so on do not pass through the sophisticated mechanisms of artificial intelligence but through comparisons and continuous market analyses. For those who want to discuss it, here you go!
