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Anupam Alok

Senior Marketing Manager at Danone | Ex- ITC | Ex- PepsiCo

Anupam Alok is a Senior Marketing Manager at Danone, specifically managing the Protinex brand. He has over 12 years of experience in marketing, particularly within the fast-moving consumer goods (FMCG) sector. His professional background includes previous roles at ITC and PepsiCo, where he developed expertise in brand and marketing strategy, go-to-market strategy, and communication development.

Professional Background

  • Current Position: Senior Marketing Manager, Protinex at Danone (since March 2022)
  • Previous Experience: Worked at ITC and PepsiCo
  • Education: Holds a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from Sri Balaji University, Pune (2008-2010)

Skills and Expertise

Anupam is noted for his consumer-centric approach and ability to identify market opportunities, which have been crucial in driving brand growth. His key strengths include:

  • Brand and marketing strategy
  • Go-to-market strategy
  • Communication development

He is fluent in English and Hindi, enhancing his ability to engage with diverse audiences in the marketplace.1

Highlights

Aug 24 · linkedin

Our Passions & Aspirations are the forces that drive each of us every day. However, no matter how strong these forces may be within us, without a HEALTHY BODY & MIND, realizing our true potential won't be possible. And what keeps our mind and body healthy? The right nutrition." Presenting our latest piece of work on #Protinex that talks all about winning and making things possible. We hope you enjoy watching it as much as we enjoyed creating it. #ProtinexhaitoMumkinhai Thank you Shashi Ranjan and Sriram Padmanabhan for your guidance and direction. Kudos to team and our partners for bringing this alive and now scaling it Varun Sharma Rahil Shaikh Avin Kumpatla Sriyanta Chatterjee Neharika Talreja Dr. Pushkala R. Padmanabh, Ph.D. Food Science and Nutrition Aarsee Singh Poonam Aggarwal Vijay Gaur Tithi Ghosh Priyank Vaghela Nilesh Kulkarni Amit Bhurke Indraneel Bagchi Vikram Gopal Bhavin Thakkar

Feb 15 · linkedin

Excited and looking forward to #Emvies2024. Exposure to some quality stuff was quite enriching. May the best team win. Save the date: 22nd Mar, Mumbai #EmviesAwards2024

Related Questions

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How did Anupam Alok transition from ITC to Danone?
What specific strategies has Anupam Alok implemented at Danone?
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Can you provide examples of Anupam Alok's successful marketing campaigns?
Anupam Alok
Anupam Alok, photo 1
Anupam Alok, photo 2
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Experience

Senior Marketing Manager, Protinex at Danone (March 2022 - Present)
Ex- ITC, Ex- PepsiCo

Education

PGDM in Marketing from Sri Balaji University, Pune (2008 - 2010)

Location

Mumbai, Maharashtra, India