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April Siler

Founder & CEO at Rêveuse

April Siler is the founder and CEO of Rêveuse, a grower Champagne brand.12 She is a strategic and creative executive with 20 years of global experience in the food and beverage industry.1 Siler has expertise in driving exponential growth for disruptors in traditional categories, focusing on transparent brand building around farming practices and product quality.1

Prior to founding Rêveuse, Siler held several notable positions in the industry:

  • CEO at 8Greens
  • Chief Concept Officer at Bluestone Lane
  • Senior Vice President of Marketing and Global Development for Califia Farms
  • Marketing and sales leader at The Chia Co1

Siler launched Rêveuse in spring 2022, partnering with marketing executive Lauren Egan and sales officer Katie Eshuys.2 The brand sources its wines exclusively from independent Champagne estates that cultivate grapes without herbicides or irrigation systems, focusing on small-batch, biodynamic production methods.2

Siler has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne.1 She has a diverse background, having played professional basketball in Australia and Europe, and rowed for Melbourne University Boat Club.1

Highlights

April Siler - Brand Innovators
Jul 14 · slowdown.media
A “Grower Champagne” Brand Sources Its Wines From Independent ...

Related Questions

What inspired April Siler to start Rêveuse Grower Champagne?
How does Rêveuse Grower Champagne differ from traditional Champagne brands?
What are the unique farming practices used by Rêveuse's Champagne estates?
How did April Siler's background in marketing and sports influence her career in the food and beverage industry?
What are the key characteristics of Rêveuse's three varieties of grower Champagne?
April Siler
April Siler, photo 1
April Siler, photo 2
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Location

New York, New York, United States