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Apurva Shikhar

Group Manager, Marketing Intelligence and Analytics + Lead Management at Royal Enfield

Apurva Shikhar is a data-driven professional with a strong background in marketing analytics and consumer insights. Currently serving as a Group Manager in the Marketing Intelligence and Analytics team at Royal Enfield, Apurva specializes in generating actionable insights on brand and marketing, while focusing on driving organizational efficiencies through analytics deployment. His responsibilities also include evaluating and measuring the performance of marketing activations, digital campaigns, and overall brand/business performance. Prior to leading this team, Apurva played a pivotal role in establishing the consumer and market insights division at Royal Enfield. Before his tenure at Royal Enfield, Apurva gained valuable experience in marketing analytics within the FMCG industry, notably working with Unilever both on the agency side and within its analytics team, focusing on areas like Marketing Mix Modelling and Demand Forecasting.

Apurva Shikhar
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Location

Gurgaon, Haryana, India