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Arianna Ajtar

CEO at Mars The Label

Arianna Ajtar is the founder, CEO, and designer of Mars the Label, a British fashion house specializing in affordable luxury clothing.12 She launched the brand from her family home in Manchester in 2016, growing it into a multi-million pound business.1

Career Highlights

  • Started Mars the Label at age 19 as a university dropout2
  • Expanded the brand's product line from swimwear and partywear to include loungewear during the pandemic1
  • Led the company's expansion into the US market1
  • Grew the team to over 30 employees1
  • Moved operations to a new 35,000 sq ft warehouse and HQ1

Brand Focus

Mars the Label offers:

  • Swimwear
  • Loungewear
  • Partywear
  • Accessories

The brand aims to redefine confidence for women of all shapes and sizes.1

Achievements

  • Showcased at Miami Swim Week 20241
  • Gained popularity among celebrities and influencers1
  • Finalist in the 2024 everywoman Entrepreneur Awards4
  • Panelist for Vogue Education at Condé Nast College5

Arianna Ajtar has successfully transformed her brand from a small startup to a global fashion phenomenon, focusing on affordable luxury and unique designs.13

Highlights

Oct 22 · manchesterworld.uk
Manchester founder, Arianna Ajtar, unveiled as finalist in national ...
Manchester founder, Arianna Ajtar, unveiled as finalist in national ...
Arianna Ajtar | Wonderland
Arianna Ajtar | Wonderland
Behind the brand: Arianna Ajtar, Founder, Mars the Label
Behind the brand: Arianna Ajtar, Founder, Mars the Label

Related Questions

What inspired Arianna Ajtar to start Mars the Label?
How did Arianna Ajtar transition from selling designs on an iPad to founding a fashion brand?
What are some unique marketing strategies used by Mars the Label?
How has Mars the Label evolved since its inception in 2016?
What challenges did Arianna Ajtar face while growing Mars the Label?
Arianna Ajtar
Arianna Ajtar, photo 1
Arianna Ajtar, photo 2
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Location

Bolton, United Kingdom