Sign In

Ariella Broitman

Director,Entertainment Marketing, Brand Partnerships, Influencer and Talent Relations

Ariella Broitman is the Director of Influencer and Entertainment Marketing at Starpower LLC, based in New York, NY. She has over eight years of experience in the marketing sector, specifically within the Consumer Packaged Goods (CPG), spirits, and entertainment industries. Broitman is known for her expertise in campaign development and digital strategy, which are crucial for effectively engaging audiences in today's fast-paced market.12

In her role at Starpower LLC, she focuses on building brand partnerships and leveraging influencer marketing to enhance brand visibility and engagement. Her professional background reflects a strong commitment to innovative marketing strategies that resonate with diverse audiences.3

Highlights

Apr 24 · linkedin

🍫 Exciting News! 🍫

I'm beyond thrilled to share that one of the projects I've poured my heart and soul into, "The Chocolate Bar by Baileys Chocolate," is a finalist in Launch Campaign for the 16th Shorty Awards!

This campaign was centered around Baileys' newest innovation: Baileys Chocolate, a decadent liqueur that combines two beloved treats – Baileys Original Irish Cream and real Belgian Chocolate. In order to make a big splash in the saturated US market, we knew we needed to show up in culturally relevant spaces for our younger, more diverse audience and create a world around Baileys Chocolate that is playful and sensorial, encouraging them to engage with the brand organically.

For this, we partnered with celebrity chocolatier and reigning Kind of Chocolate, Amaury Guichon who created an entire cocktail bar including bar stools, bar tools, coasters, garnishes, and replica bottles all made out of 100% edible chocolate all in the 100+ degree Las Vegas heat in the middle of the July. The results speak for themselves, generating an increase 92% more demand for the product and 33.4M views of our collaborative launch video.

The Shorty Awards recognize excellence in social media and digital content, and this nomination is a testament to our team's dedication and creativity. It's an honor to be recognized among so many talented individuals and brands.

👉 🗳️ vote for us here: https://lnkd.in/gG7S9Fpm 🍫🏆 check out Chef Amaury's epic build of the bar here: https://lnkd.in/gxcyuc8p

Dream Team Credits: Erica Warren Jennifer Hoffman Ratula Milly Shome Zia Lotfi Camille Hemming Áine Kavanagh Mac Shafer zack cohn Forsman & Bodenfors starpower llc Diageo PHD Institute Pictures

#ShortyAwards #BaileysChocolate #Innovation #VoteNow 🍫🏆🗳️

Jun 20 · linkedin

Related Questions

What are some of Ariella Broitman's most successful marketing campaigns?
How did Ariella Broitman transition into her role at starpower llc?
What industries has Ariella Broitman worked in besides CPG and spirits?
Can you provide examples of Ariella Broitman's digital strategies?
What makes Ariella Broitman's approach to influencer marketing unique?
Ariella Broitman
Ariella Broitman, photo 1
Ariella Broitman, photo 2
Add to my network

Location

New York City Metropolitan Area