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Armand Farrokh
Author of Cold Calling Sucks (And That's Why It Works) | 30 Minutes to President's Club | VP of Sales
Armand Farrokh is a prominent figure in the sales industry, known for his expertise in revenue generation and sales tactics. He is the founder and host of "30 Minutes to President's Club," which he describes as the #1 revenue media platform in the world.1 This platform offers various products including a podcast, tactic teardowns, toolkits, and a newsletter, all focused on providing actionable sales tactics from elite sellers in the tech industry.1
Farrokh's professional background includes:
- Founding "30 Minutes to President's Club" in May 2020.1
- Serving as VP of Sales at Pave, where he grew ARR by over 100x from $100k to millions in under two years.1
- Working as Head of Sales at Pave and Director of Sales at Carta.1
- Experience in corporate strategy and venture investments at Flex.1
- Founding and serving as CEO of SuppNow, a nutrition supplement vending kiosk company.1
He is also a GTM (Go-To-Market) Advisor for several companies, including Practice, Equals, Stellar AI, and Subskribe.1 Farrokh graduated from the University of Southern California with a Bachelor of Business Administration, majoring in Finance, Management, and Entrepreneurship.1
Farrokh is known for his insights on sales strategies, often sharing his thoughts on LinkedIn about effective sales techniques, common pitfalls in sales calls, and leadership in sales.234
Highlights
I cannot stand it when AEs ask for perfectly hand-delivered... qualified... BANT-ed meetings from their SDRs.
𝟗𝟗/𝟏𝟎𝟎 𝐭𝐢𝐦𝐞𝐬, 𝐭𝐡𝐢𝐬 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐀𝐄 𝐰𝐡𝐨 𝐝𝐨𝐞𝐬 𝐙𝐄𝐑𝐎 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠.
They think prospects are showing up to their SDR's doors as if they were willing to sit there and LET AN SDR QUALIFY THEM.
Prospecting is a game of inches.
You send one "heavy" qualification email and they decline the invite.
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐈 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐩𝐞𝐫𝐬𝐨𝐧𝐚-𝐛𝐚𝐬𝐞𝐝 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧, 𝐧𝐨𝐭 𝐬𝐚𝐥𝐞𝐬-𝐛𝐚𝐬𝐞𝐝 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧.
It is the SDR's job to:
--> Pull a list of qualified companies --> Target at-and-above-the-line decision makers at those companies --> Use messaging that clearly explains the problem we solve
And it's the AE's job to:
--> Turn the problem into a big problem --> Get to power --> Drive timeline --> Secure budget
𝐀𝐊𝐀, 𝐈𝐓'𝐒 𝐘𝐎𝐔𝐑 𝐉𝐎𝐁 𝐓𝐎 𝐒𝐄𝐋𝐋 𝐓𝐇𝐄 𝐃𝐀𝐌𝐍 𝐃𝐄𝐀𝐋.
The more you try to get your SDRs to sell.
The more you risk losing those meetings at all.
Stop being a lazy buffoon waiting for hand-delivered Michelin Star leads.
#sales
I don't know what to say. It was the coolest thing in the world to see my mom holding the first physical copy of our upcoming book.
To 30MPC's #1 fan and my #1 fan:
Love you mah.
