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Ashley Chiu

Using research to drive product development

Ashley Chiu is an experienced UX/HF researcher with expertise in user-centered design. With a solid research background and experience working in both B2B and B2C environments, she is well-versed in mixed-methods research, both qualitative and quantitative. Ashley has worked with a variety of products, from websites to medical devices, to make products safe, effective, enjoyable and easy to use. She believes that testing early and often is the key to making products that solve real-world problems using innovative technology.

Ashley has an educational background in Cognitive Science, Linguistics, and Human Development with degrees from the University of Rochester. She also studied Program Evaluation, which adds another layer of knowledge to her research expertise. An accomplished professional, she has held research positions at companies such as Bold Insight, Zebra Technologies, and GfK. Ashley also has experience as a teacher's assistant, part-time climbing instructor, and program coordinator in addition to her work in research.

Highlights

Jul 11 · linkedin

Belated with this post, but I'm very excited to be joining the UX research team at Target as a Lead Researcher! Looking forward to working with a great group of researchers, designers, product, and other cross-functional partners to help deliver great experiences!

It's really not every day that your past professional experience(s) can be spot on related to things at new roles... but it's fun to dust off some of my past T&L/picking/packing/fulfillment knowledge and lingo and great to know all my hours of competitive analysis with the Target app and Target Circle were well worth their time 😂

Apr 17 · linkedin

Pamela Stoffregen-Gay is hiring for a UX Content Coordinator! This role will impact all projects that we have a Bold Insight. Please share with your networks!

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Ashley Chiu
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Location

Chicago, Illinois, United States