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Ashley Maidy

Managing Director, Consumer Products & Experiences at Moonbug Entertainment

Ashley Maidy is a reputable leader and senior business executive specializing in creating consumer products and brand extension programs for major intellectual properties in the Film, Television, Video Game / eSports, and Corporate Brand sectors.

With a track record of success, Ashley has strategically developed and managed licensing divisions, significantly boosting revenue and operational income for a $7B corporation.

Ashley's expertise in the Video Game industry is evident through the successful consumer products programs created for renowned titles like Skylanders, Call of Duty, Crash Bandicoot, Destiny, Guitar Hero, League of Legends, and Valorant.

Beyond Video Games, Ashley has worked on various film and television properties, crafting tailored programs for franchises such as Power Rangers, Digimon, NASCAR, Spider-Man, Memoirs of a Geisha, and Superbad, driving revenue and marketing value.

A versatile professional, Ashley possesses in-depth knowledge across multiple product categories including Toys, Publishing, Apparel, Electronics, Video Game Peripherals, and Home Décor.

An entrepreneurial thinker, Ashley excels at revitalizing and establishing licensing businesses, leveraging partner relationships to drive success in every role.

Key strengths of Ashley include expertise in Consumer Products, Brand Partnerships, Global Licensing, Entertainment Marketing, Brand Extension, P&L Management, Organizational Leadership, Strategic Business Planning, Contract Negotiation, Retail Development, Product Development, and more.

Get in touch with Ashley at [email protected].

Ashley Maidy
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Location

Los Angeles, California, United States