Sign In

Ashutosh Wakànkar

Brand Positioning | Strategic Identity| Communication & Experience Design | Speaker | INSEAD

Ashutosh Wakànkar is a seasoned professional with a background rooted in brand strategy, brand identity, and organizational branding. With a strong belief in the transformative power of brands, Ashutosh focuses on strategic thinking around organizational identity to drive differentiation in today's competitive landscape. As the former Co-Founder of CRACKER & RUSH, Ashutosh brought vision and courage to the team, overseeing operations, securing new business, and collaborating closely with clients to elevate their work. His diverse experience includes roles at Manipal Education, Centre of Gravity, Janaagraha, Momentum Strategy Consultants, Orchard Advertising, and DDB Mudra Group.

With an educational foundation in Marketing Communications from MICA, ILPSE from INSEAD, and a B.E. in Electrical Engineering from Maulana Azad National Institute of Technology, Ashutosh Wakànkar combines technical acumen with a strategic marketing mindset. His areas of expertise span brand strategy, brand identity, organizational branding, customer insights, and experience design. Drawing on his multifaceted background, Ashutosh is adept at navigating the complexities of the branding landscape to deliver impactful solutions for clients and organizations.

Ashutosh Wakànkar's dedication to understanding how brands are defined, designed, and nurtured underscores his commitment to leveraging brands as agents of positive change. Through his tenure at CRACKER & RUSH and various other esteemed organizations, Ashutosh has honed his skills in driving brand success through a combination of creativity, market insights, and strategic foresight.

Ashutosh Wakànkar
Add to my network

Location

Plainsboro, New Jersey, United States