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Asta Lassesen

Partner at PWC Norway

Asta Lassesen is a recently appointed partner at PwC Norway and the new head of the consulting department in Tromsø.45 She joined PwC after an extensive career in the cruise and maritime industry, most notably with Hurtigruten Group.12

Career Highlights

Hurtigruten Group Experience:: Asta had a long and distinguished career at Hurtigruten Group, spanning 18 years.2 During her time there, she held several key positions:

  • CEO of Hurtigruten Expeditions (appointed in 2020)3
  • One of the longest-serving executive managers in the company3

Transition to PwC:: In June 2024, Asta made a significant career move:

  • Became a partner at PwC Norway4
  • Appointed as the leader of the consulting department in Tromsø5

Industry Expertise

Asta Lassesen is recognized as an experienced industry leader within the cruise and maritime sectors.1 Her extensive background in these areas likely contributes valuable insights to her new role at PwC.

Education

Asta received her education from Handelshøgskolen (HHN), which is the business school at Nord University in Norway.1

Personal Note

After leaving Hurtigruten Group, Asta expressed gratitude for her time there, describing it as "18 unforgettable years" and acknowledging the privilege of working with "the best people in the travel industry".2 As she embarks on her new journey with PwC, she has been described as "very enthusiastic" about her new role.6

Highlights

Apr 4 · linkedin

Every adventure comes to an end, and time has come for me to leave Hurtigruten Group after 18 unforgettable years. It has been a privilege to work alongside the best people in the travel industry, who creates life-changing memories on every voyage across the world.

It's impossible to summarize all these years in one post, but it has felt like a true expedition. As a team we have developed HX - the most sustainable expedition cruise company in the world. I feel lucky to have worked with exceptional people across the entire organization, both on sea and land. I wish you all the best going forward.

I’m now excited to start my next chapter, and hope it will be just as much fun as this one!

Oct 14 · linkedin

Another industry first! We are the first cruise company to install Starlink broadband connectivity across our entire fleet. This is another example on how we continue to push boundaries through innovation and true team efforts. This groundbreaking new technology makes it easier for everyone on board to remain connected with friends, family and loved ones no matter where we explore. This particularly important for our crew. And this is why we challenge all other cruise lines to follow our example - and make internet free for all crew members

#WeAreHurtigrutenExpeditions

Related Questions

What are Asta Lassesen's main responsibilities at PwC Norway?
How did Asta Lassesen's career evolve from Hurtigruten to PwC?
What specific projects has Asta Lassesen led at Hurtigruten Expeditions?
What qualifications does Asta Lassesen have from Handelshøgskolen (HHN)?
How has Asta Lassesen's leadership style been received in the cruise and maritime industry?
Asta Lassesen
Asta Lassesen, photo 1
Asta Lassesen, photo 2
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Location

Oslo, Oslo, Norway