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Augustin Penicaud
Directeur Stratégie et Business Intelligence, Havas Sports Entertainment
Augustin Penicaud is a skilled professional with a strong background in building, developing, and optimizing sponsorship and content strategies aligned with brand objectives for maximum business impact. His expertise includes always-on new business development, global account management, team leadership, and fostering a collaborative work environment. Augustin has a passion for the power of the Olympics to inspire, enjoys windsurfing and golfing with friends, and cherishes being a proud father of three dynamic boys. He values research that makes a difference and leverages data to drive impactful strategies, with a focus on content as a pivotal element in enhancing efficiency. Previously, Augustin held the position of Directeur Stratégie Et Business Intelligence at Havas Sports & Entertainment.
With a wealth of experience in the field of sponsorship and content strategies, Augustin Penicaud excels in creating tailored solutions that deliver tangible results in line with brand goals. His proactive approach to new business development ensures a continuous drive for growth and innovation. Additionally, his proficiency in global account management and effective team leadership showcases his ability to navigate diverse challenges while maintaining a cooperative team dynamic. Augustin's dedication to leveraging the inspirational power of the Olympics translates into his work ethic, fostering creativity and motivation within his endeavors.
Outside of his professional endeavors, Augustin Penicaud finds joy in recreational activities such as windsurfing and golf, which he enjoys sharing with friends. His role as a dedicated father to three boys further underscores his commitment to balancing personal and professional life. Augustin's appreciation for meaningful research and data-driven insights underscores his strategic acumen and his emphasis on utilizing content as a cornerstone for developing more efficient and impactful strategies. With a background in Havas Sports & Entertainment as the Directeur Stratégie Et Business Intelligence, Augustin brings a rich tapestry of experience and skills to his professional undertakings.

