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Avery Kim

Head of Brand Design at OpenStore

Avery Kim is the Head of Brand Design at OpenStore, a company based in San Francisco.12 With a decade of experience in art direction and brand design, Avery brings significant expertise to her role at OpenStore.1

Professional Background

Avery's career in design is well-established, with her current position at OpenStore being a notable achievement. As the Head of Brand Design, she likely plays a crucial role in shaping the company's visual identity and overall brand strategy.2

Education

Avery Kim received her education at Art Center College of Design.1 This prestigious institution is known for its strong programs in art and design, providing Avery with a solid foundation for her career in brand design.

Skills and Expertise

Given her role and background, Avery likely possesses a range of skills including:

  • Art direction
  • Brand design
  • Visual identity development
  • Creative strategy

Location

Avery Kim is based in San Francisco1, a city known for its vibrant tech and design scenes. This location puts her at the heart of innovation in the design and technology industries.

Career Opportunities at OpenStore

It's worth noting that OpenStore, where Avery works, is actively recruiting. They have openings across various departments, including engineering and marketing.2 This suggests that the company is in a growth phase, which could provide exciting opportunities for professionals in the field.

Highlights

Jun 27 · linkedin

Day 2 at #config2024 Who's gonna be there? 🙋🏽‍♀️

May 23 · linkedin

At OpenStore, we recently launched a single, unified site where you can shop 100,000 products from our 40+ brands, all in one place 🙌 .

The challenge was creating an online shopping destination designed with consumers in mind. Here’s how we did it:

✨ We evolved our visual identity.  Last year, we refreshed OpenStore's visual identity, using bold colors and graphic styles designed to build brand awareness and establish trust with e-commerce business owners. But this didn’t translate to shoppers, since extensive use of colors and graphics can distract customers from browsing products.

For our 2 million plus shoppers, we applied a controlled approach to our branding. We used OpenStore’s brand colors and elements strategically to minimize distractions and allow shoppers to focus on browsing. We leveraged branded photography and illustrations to at key points to create moments of delight.

🛍 We elevated our shopping experience. To create a destination where shoppers can discover new and exciting products, we introduced a variety of curations to showcase products, bands, and collections that cater to specific and diverse shopping preferences.

We also used storytelling elements such as “Founder Spotlights” to weave engaging narratives into the shopping experience to foster a connection between shoppers and brands.

📸 We leveraged a new photography style. Previously, we relied on individual brand photos and product shots that lacked visual cohesion. Our new elevated photography style showcases a curated range of categories and products. Each image acts as a window into a world of unique discoveries. These impactful visuals are meant to ignite a sense of discovery and encourage shoppers to explore.

As your business grows and changes, it’s critical that your brand evolves too. The work to update our visual identity and branding will provide an excellent foundation for what’s next for OpenStore. Stay tuned!

https://lnkd.in/g6Y8mqt8 https://shop.open.store/

[Credit] Project Lead/ Lead Designer: Avery Kim Brand designer: Carla San Roman Design & Production Support:  Marco Pacifico, Ashley Mocny, Matthew Stanley, MICHAEL DONAGHEY Product & Engineering: Zhouzhou He, Alan Austin, Amiyo Chatterjee, CFA Marketing: JR Alba, Maya Haynie Operations & Supply Chain: Yedra Lopez Gragera, Victoria Frank, Charlene Delima, Shaun Neal Photographer: Chloe Lukas Stylist: Danielle Reynolds

Related Questions

What are some notable projects Avery Kim has led at OpenStore?
How did Avery Kim transition from art director to Head of Brand Design?
What is Avery Kim's educational background in design?
How long has Avery Kim been with OpenStore?
What are Avery Kim's key responsibilities as Head of Brand Design?
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Location

San Francisco, California, United States