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Axel Adida

Chief Digital Officer – Beiersdorf – We are skin care.

Axel Adida is a seasoned professional with a diverse educational background and extensive experience in various organizations.

He holds a Masters in Management and Law from Edhec Business School, a Masters in Consulting and Business from Escp Business School, and a Masters in Management from Centralesupelec. He also studied at Lycée Michelet.

Axel Adida currently serves as a Senior Advisor at Boston Consulting Group (BCG) and has previously held prominent roles such as Angel Investor at Startup Ventures, Digital Chief Operations Officer at L'Oréal, Advisor at Executive Consulting, and Partner at Accenture. He also co-founded Pydio and Timejust, where he held the positions of Chief Creative Officer and Co-Founder respectively.

Highlights

Aug 12 · linkedin

💙 Heart lifted by #olympics2024! ❤️ Togetherness at its very best! 🖤 💛 #Sports, #France and #Paris at their coolest ever... 💚

This WE I attended wrestling and boxing games in France, my home country.

⭐️ So inspired by athletes' courage, persistance and audacity.
✨ So enthused by the public celebration of all nations champions. 🥰 So amazed by the kindness of organisers and security forces.

Thanks to the athletes, public and organisers for the spirit that I will bring back:

👩‍👩‍👧‍👧 Come Together: remember that we can lift one another up! 🏃🏾‍♀️ Sport: embrace effort, hopes and failures to get the best of oneself! 💝 Generosity: love and brotherhood are so powerful!

Aug 7 · linkedin

💙 #Beiersdorf growth journey is on ! 🩵

Strong H124 sales performance, again ! 🚀

Our Consumer Business Segment achieved a notable 8.0% organic sales growth, contributing €4.3 billion in sales.

Very proud of the work of our digital and media teams to deliver a superior digital consumer experience! Bringing the #Nivea, #Eucerin, #Hansaplast, and #LaPrairie magic on social, search, and video platforms! Through advocacy! And on our sites and newsletters!

Overall, group sales reached €5.2 billion, reflecting a 7.1% organic increase. Furthermore, #Beiersdorf confirms our sales and EBIT guidance for the full year 2024.

#HalfYearReport #Skincare #CareBeyondSkin #ProudToB

Related Questions

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How has Axel Adida's background in technology influenced his approach to digital marketing?
What challenges has Axel Adida faced in his role as CDO at Beiersdorf?
How does Axel Adida see the future of digital marketing evolving in the personal care industry?
What are some examples of successful digital initiatives led by Axel Adida at Beiersdorf?
Axel Adida
Axel Adida, photo 1
Axel Adida, photo 2
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Location

Hamburg, Hamburg, Germany