Sign In

Axel Adida

Chief Digital Officer – Beiersdorf – We are skin care.

Axel Adida is a technology enthusiast who started early with search engine training at 8 and developed a fondness for Apple products like the Apple II europlus and Mac 128 in his early teens.

With a professional journey that began at Accenture where he was involved in data and analytics consulting roles, Axel later ventured into launching two software start-ups and angel investing in innovative ideas.

Transitioning to the realm of digital transformation, Axel contributed significantly to companies like L'Oréal, BCG, and Sanofi, focusing on technology up-haul, media and commerce shifts, and operational changes.

Currently serving in the digital space at Beiersdorf, known for brands like Nivea and Eucerin, Axel is driving digital consumer connections, leveraging his expertise in building businesses, brands, and teams.

Besides his professional endeavors, Axel Adida balances his life with interests in visual arts, web experience design, and a strong focus on data-related domains like analytics, visualization, programmatic advertising, CRM, data science, and artificial intelligence.

Outside of work, Axel is a dedicated father of four, a former triathlete, and an occasional musician skilled in playing the piano, guitar, and drums.

Highlights

Aug 12 · linkedin

💙 Heart lifted by #olympics2024! ❤️ Togetherness at its very best! 🖤 💛 #Sports, #France and #Paris at their coolest ever... 💚

This WE I attended wrestling and boxing games in France, my home country.

⭐️ So inspired by athletes' courage, persistance and audacity.
✨ So enthused by the public celebration of all nations champions. 🥰 So amazed by the kindness of organisers and security forces.

Thanks to the athletes, public and organisers for the spirit that I will bring back:

👩‍👩‍👧‍👧 Come Together: remember that we can lift one another up! 🏃🏾‍♀️ Sport: embrace effort, hopes and failures to get the best of oneself! 💝 Generosity: love and brotherhood are so powerful!

Aug 7 · linkedin

💙 #Beiersdorf growth journey is on ! 🩵

Strong H124 sales performance, again ! 🚀

Our Consumer Business Segment achieved a notable 8.0% organic sales growth, contributing €4.3 billion in sales.

Very proud of the work of our digital and media teams to deliver a superior digital consumer experience! Bringing the #Nivea, #Eucerin, #Hansaplast, and #LaPrairie magic on social, search, and video platforms! Through advocacy! And on our sites and newsletters!

Overall, group sales reached €5.2 billion, reflecting a 7.1% organic increase. Furthermore, #Beiersdorf confirms our sales and EBIT guidance for the full year 2024.

#HalfYearReport #Skincare #CareBeyondSkin #ProudToB

Axel Adida
Add to my network

Location

Hamburg, Hamburg, Germany