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Ayesha M.

I nurture doers and empower teams to shape purposeful services

Ayesha M. is a design leader and coach with a focus on helping purpose-driven organizations enhance their impact through service design and iterative delivery.

With a track record of contributing to worthwhile problems and guiding teams through the technical and human challenges of uncertainty, Ayesha brings over 10 years of experience in delivering exceptional products and implementing best practices.

Her expertise spans various roles such as service design professional, design coach, product owner, design researcher, and head of product and services in reputable organizations like Public Digital, Humsafr, Peek Vision, and Department for Education.

Ayesha is an ICF-accredited ACC level coach, skilled in working one-to-one, with teams, and within systems to drive growth and innovation.

Her educational background includes a Certificate in Business and Personal Coaching and Group Coaching Masterclass from Barefoot Coaching Ltd, as well as an MA in Image & Communication from Goldsmiths, University of London, and a BA in Communications from Simon Fraser University.

She also holds a Certificate in Sustainable Community Development from Simon Fraser University.

Ayesha's past roles include service design leadership positions at the UK Home Office, Projects by IF, and ustwo, showcasing her versatility and proficiency in navigating complex design and product challenges.

Moreover, she has experience as a UX design instructor, information architect, and digital content manager, underscoring her well-rounded skill set in the design and digital domain.

Ayesha M.'s extensive professional background and commitment to driving meaningful change make her a valuable asset in the realms of service design, coaching, and product strategy.

Highlights

Jul 26 · linkedin

What makes for a healthy service? Healthy as in alive, responsive and sustainable? In my new post, I share ideas for indicators based on these guiding questions:

  1. How well is the service meeting its purpose? For whom? 2. How operationally able are we to able to fulfil that purpose?
  2. How capable are the tools and solutions we use to do so?
  3. How able are we to improve continuously and respond effectively to change?

Credit to Francis Bacon at Public Digital who has helped shape much of my thinking as we looked at complex portfolios of work together.

The zoom level is high so the questions can be adapted as needed, but I'd be curious to hear how you'd use it or build on it.

Jul 17 · linkedin

I've been thinking about "delivery" lately and how removed it feels from service impact. So I wrote a thing.

Am new to Substack and keen to find and follow more interesting folks. I plan to share more on service health, consulting vs coaching, and other things I don't know yet... but the idea is express myself more regularly. If you like it, hold me to it!

On another note, forgot how much of a blocker a short bio / description is for me when signing up to anything with a profile. Is anyone else like this? Watch as I continually update three sentences about a million times (actually no please look away) as part of settling in.

Ayesha M.
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Location

London, England, United Kingdom