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Ayla Borkowski

Media Planning Supervisor at Carat

Ayla Borkowski is an Associate Director of Media and Strategy at Carat, working on the Chevrolet account.12 She has been involved in significant campaigns for Chevrolet, particularly focusing on LGBTQ+ initiatives. Borkowski played a key role in the "LGBTQ Nation's Authentic Voices of Pride" campaign, which was presented by Chevrolet.13 This multi-year program addressed important LGBTQ+ issues through various media formats, including documentary-style videos, editorial content, and social media posts. The campaign aimed to raise awareness, start conversations, and support organizations making a difference in the LGBTQ+ community.13

Campaign Highlights

  • Launched in September 2021, covering multiple topics such as LGBTQ Families, Social Justice Reform, and Inclusion in Sports3
  • Collaborated with Q.Digital, an LGBTQ-owned publisher, to create and distribute content3
  • Partnered with influencer marketing platform Linqia to secure high-profile LGBTQ leaders for interviews3
  • Raised over $231,000 for LGBTQ charities through matching donations3
  • Achieved significant brand lift for Chevrolet, including a 9-point increase in "Perception as an Advocate for Social Change" and "Brand Favorability"3

Borkowski's work on this campaign demonstrates her expertise in media strategy, particularly in creating impactful and socially conscious marketing initiatives for major brands like Chevrolet.

Related Questions

What are some of Ayla Borkowski's most notable campaigns at Carat?
How has Ayla Borkowski contributed to Chevrolet's LGBTQ+ initiatives?
What is Ayla Borkowski's background before joining Carat?
What awards or recognitions has Ayla Borkowski received in her career?
How does Ayla Borkowski's work at Carat impact brand perception?
Ayla Borkowski
Ayla Borkowski, photo 1
Ayla Borkowski, photo 2
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Location

Ferndale, Michigan