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Barry Kirk
Customer-Focused Leadership Consulting | CX and Loyalty Strategy
Barry Kirk is a Principal Consultant and CX Practice Leader at Chapman & Co. Leadership Institute, located in St. Louis, Missouri. He is a customer loyalty and experience strategy expert with over 20 years of professional experience.12
Professional Background
Kirk has a deep focus on designing customer-focused strategies that help organizations:
- Build loyalty
- Drive retention
- Earn engagement
- Deliver stronger business results
Key Professional Principles
He grounds his work in two fundamental truths:
- Customers are human beings first - Understanding their core drivers and what appeals to them is crucial
- Loyalty is not binary - It is nuanced and complex, much like human relationships2
Career Highlights
Professional Roles::
- Principal Consultant/CX Practice Leader at Chapman & Co. Leadership Institute (Nov 2020 - Present)
- Vice President of Consulting & Strategic Services at Maritz Motivation (Oct 2013 - Oct 2020)
- Senior Director of Digital Strategy at Bunchball (Oct 2012 - Oct 2013)
Professional Credentials
- Certified Loyalty Marketing Professional (CLMP) from The Loyalty Academy
- Education: University of Missouri-Columbia (Journalism - Broadcasting)
Kirk is known for developing the 4-Dimensional Loyalty Framework and is passionate about helping organizations create authentic customer relationships.123
Highlights
I’m grateful to be able to share that I have moved to the role of Partner at Chapman & Co. Leadership Institute. I'm excited to take this next step in the amazing work of this agency, and to be a part of the senior leadership team charged with the next evolution of C&Co. and it's mission of Truly Human Leadership.
Know anyone in your network who is hungry for a new sales opportunity AND wants to make the workplace and the world a better place?
Our new sales leads at Chapman & Co. Leadership Institute are growing faster than our capacity to respond (I know everyone says this, but ours really are), so we're looking for a motivated, self-driven Sales Associate to take on our inbound and referral lead process. The right person will not just be taking over our inbound lead volume, but will also be able to contribute to refining and improving our entire approach to leads.
We come to work here every day with a goal of helping as many companies as possible get moving on their Truly Human journey with customers, leaders and team members -- this role will be critical to that mission.
