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Barry Noble
Managing Director at Ink Research
Barry Noble is the Managing Director at Ink Research, a company specializing in quantitative online research, customer research, customer panels, NPD and collaboration, and advanced analysis.2 He is based in London, UK.3 Prior to his current role, Noble served as the MD and Co-owner at Tpoll. He left Tpoll in March to take up the position of Managing Director at Ink Research, which specializes in NPD (New Product Development).4 Noble has experience in market research and consumer behavior analysis, as evidenced by his involvement in a study examining consumer attitudes towards sustainable packaging in the UK.1
Highlights
Getting your concept design right is critical in ensuring your research is accurate and useful. See our tips on concept design for different stages of the NPD process below. #NPD #design #research #innovation #insight
The cost of living crisis is affecting different categories in different ways. Our latest self-funded research shows that shoppers have noticed price uplifts in all categories (some more than others) but that they are responding differently in different categories. Some key figures from our self funded study of 300 grocery shoppers:
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85% of shoppers say they are worried about the crisis – 33% are “extremely worried” – that extends across ages, regions and income bands
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Grocery Food and drink has seen the largest number of people noticing price hikes – but over a quarter of those shoppers are simply absorbing the cost and paying more; other categories – notably off-trade alcohol – are being abandoned or at least traded down far more
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UK shoppers are cutting down on some entertainment services far more than others – only a few have cut out their relatively affordable TV subscriptions – but one in three have cut down on eating out
For categories across grocery and entertainment we collected data on how many had seen price increases / decreases and how they had changed shopping habits as a result of increases – from stopping or reducing purchasing through trading down tiers to nothing at all (just spending more).
For the full story on how shoppers are reacting to the cost of living crisis – and how your category compares – contact us now.
Categories we covered included: Food & drink, household, off-trade alcohol, Beauty, OTC medicines and Clothing / Jewellery
Services we covered included: Eating out, Entertainment (out of home), Drinking at a pub/bar, Hot drinks (out of home), TV Subscriptions
#costofliving #research #data
