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Becca Sherman

Co-Founder & COO, Workweek

Becca Sherman is the Co-Founder and Chief Operating Officer (COO) of Workweek, a rapidly growing B2B media company based in Austin, Texas. She has extensive experience in media operations, product development, and team building, with a focus on growing audiences and driving revenue. Becca co-founded Workweek in July 2021, where she has played a key role in developing a creator-centric business model that supports niche media brands and leverages content creators to build impactful media businesses.123

Career Highlights

  • Workweek: As COO, Becca oversees operations and growth strategies for the company. Under her leadership, Workweek has scaled significantly, growing its ecosystem to include hundreds of thousands of newsletter subscribers, podcasts, and social media followers while generating substantial revenue through creator-led initiatives.24
  • The Hustle: Before Workweek, Becca served as General Manager of The Hustle Daily, where she managed the daily newsletter product and advertising operations. She also held roles as Head of Account Management & Ad Operations and Account Manager at The Hustle.12
  • MarketerHire: She worked as a Newsletter Advisor and Director of New Revenue, focusing on monetization strategies for marketing newsletters.1
  • Customer Success Roles: Earlier in her career, Becca held customer success positions at Scout RFP and management roles at the University of Pittsburgh.1

Education and Certifications

Becca holds a Bachelor of Science in Business Administration (Marketing) from the University of Pittsburgh, graduating magna cum laude. She also earned a Customer Success Manager Certification from The Success League.12

Philosophy and Achievements

Becca is passionate about building products and teams from scratch, empowering creators, and fostering enjoyable work environments. Her leadership at Workweek reflects her belief in the "creator-first" model as the future of media, enabling creators to build personal brands while benefiting from operational support provided by the company. This approach has led to significant growth for Workweek’s creators and its overall business.24

Highlights

Nov 29 · linkedin

Startups are stressful, you say?

Here's something to calm the nerves: Startup ASMR from Workweek.

Sit back, relax, and let the business wash over you.

Nov 10 · linkedin

Okay, ready to share a secret...

For the past few months, I've been working to build a new media company with Adam Ryan.

We believe the modern way to influence business decisions is to intertwine individuals' powerful personalities with their industry expertise through culturally relevant content.

That’s exactly what Workweek will do.

We're a growing collective of industry-expert creators across a variety of industries — from cannabis to healthcare, fintech, media, and many more to come — and world-class operators who are changing the blueprint for media companies.

If you want to learn more, check out our website, www.workweek.com

Follow our Twitter (@workweekinc) to stay in the loop as we grow — we'll be announcing new creators every 2 weeks for the foreseeable future.

Truly couldn't be more excited about our amazing team and all that's to come.

#media #business #media #content

Related Questions

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Becca Sherman
Becca Sherman, photo 1
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Location

Austin, Texas, United States