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Becca Sherman
Co-Founder & COO, Workweek
Becca Sherman is the Co-Founder and Chief Operating Officer (COO) of Workweek, a rapidly growing B2B media company based in Austin, Texas. She has extensive experience in media operations, product development, and team building, with a focus on growing audiences and driving revenue. Becca co-founded Workweek in July 2021, where she has played a key role in developing a creator-centric business model that supports niche media brands and leverages content creators to build impactful media businesses.123
Career Highlights
- Workweek: As COO, Becca oversees operations and growth strategies for the company. Under her leadership, Workweek has scaled significantly, growing its ecosystem to include hundreds of thousands of newsletter subscribers, podcasts, and social media followers while generating substantial revenue through creator-led initiatives.24
- The Hustle: Before Workweek, Becca served as General Manager of The Hustle Daily, where she managed the daily newsletter product and advertising operations. She also held roles as Head of Account Management & Ad Operations and Account Manager at The Hustle.12
- MarketerHire: She worked as a Newsletter Advisor and Director of New Revenue, focusing on monetization strategies for marketing newsletters.1
- Customer Success Roles: Earlier in her career, Becca held customer success positions at Scout RFP and management roles at the University of Pittsburgh.1
Education and Certifications
Becca holds a Bachelor of Science in Business Administration (Marketing) from the University of Pittsburgh, graduating magna cum laude. She also earned a Customer Success Manager Certification from The Success League.12
Philosophy and Achievements
Becca is passionate about building products and teams from scratch, empowering creators, and fostering enjoyable work environments. Her leadership at Workweek reflects her belief in the "creator-first" model as the future of media, enabling creators to build personal brands while benefiting from operational support provided by the company. This approach has led to significant growth for Workweek’s creators and its overall business.24

