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Ben Kessler

Marketing & Growth | CMO | Advisor | Investor

Ben Kessler is the Chief Marketing & Growth Officer at allwhere, a position he has held since 2022. Based in Culver City, California, he is responsible for overseeing brand management, demand generation, and revenue growth within the company. Kessler has over 15 years of experience in scaling B2B businesses and has a strong background in marketing and growth strategies.12

Professional Background

  • Current Role: Chief Marketing & Growth Officer at allwhere (2022 - Present)
  • Previous Roles:
    • Limited Partner at Weekend Fund (May 2021 - Present)
    • Investor & Advisor at Lane (2017 - Present)

Education

  • Drexel University: Bachelor of Science in Business Administration

Kessler emphasizes flexibility in his work environment, having adapted to remote work over the past several years. He enjoys the balance it provides, allowing him to manage both his professional responsibilities and family life effectively.2

Highlights

Aug 7 · linkedin

Just saw the Harris-Walz camo hat blow up and needed to take a moment to talk about merch as a marketing channel.

Here's why it's brilliant:

1️⃣ Cultural relevance: It cleverly references Chappell Roan's "Midwest Princess" hat and also speaks to a wider audience of "middle America" 2️⃣ Strategic positioning: Directly challenges the iconic MAGA hat and makes it look stodgy, played out, lame 3️⃣ Lightning-fast execution: From concept to sale in under 5 hours!

The results? Staggering: 📊 3,000 hats sold out in <30 minutes 💰 $1M+ in sales in a single day 🔥 Thousands on back-order

It really underscores the potential of creative merchandise as a branding moment and marketing channel. I'm still mostly unimpressed by the merch offered by the Harris-Walz campaign and hope this means they will continue to step things up from here on out.

Anyone else digging the merch-as-marketing trend? What's the coolest branded stuff you've seen lately?

Related Questions

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Ben Kessler
Ben Kessler, photo 1
Ben Kessler, photo 2
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Location

Culver City, California, United States