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Ben LeFebvre

🧞Focused Dreamer, Founder & CEO @ Aeolus Digital | 🏆 Top 40 Under 40 in Canada 2023 | Proud Father of Three Awesome Kids

Ben LeFebvre is the founder and CEO of Aeolus Digital, specializing in digital marketing for startups and SMBs.

With over twelve years of experience in the industry, Ben provides strategic guidance to help businesses navigate the complexities of marketing.

Ben leverages his background with Fortune 500 companies to assist new ventures in achieving success.

He offers a step-by-step process to enhance efficiency, communication, and growth for businesses.

In addition to his professional endeavors, Ben enjoys spending time with his family, travelling, and exploring the outdoors.

Education: CAPEFLE degree in Sciences du langage et de la communication from Université de Rouen, Psychology studies at Université de Picardie Jules Verne (Amiens).

Former roles include Managing Director at Webcertain North America, Director of Business Solutions at Webcertain, Global Ambassador at Webcertain, Director of Webcertain Keywords, among others.

Highlights

Aug 13 · linkedin

It is nearly back-to-school time! Not that I want to wish anybody's life away, and I do hope everybody is enjoying their summer. However, August is also a key month for the Education and E-Learning industry: while most of us are enjoying the beach and cocktails, don't forget that marketers in this industry are finalizing their campaigns for the rest of the year!

In this article, we are talking about how crucial time is for marketing in the education industry. From choosing the right decision maker to making sure you adapt your calendar to your target locations, we have listed a few points to consider when you want to promote your school or institution online.

#educationindustry #digitalmarketing #studentenrollment #backtoschoolsoon

Jun 6 · linkedin

Are you scared of AI? Or do you think this is a massive milestone to embrace? Will AI replace humans, or will it force them to work differently?

…

With the launch of ChatGPT last year, interest in AI has surged, capturing the attention of everyday internet users. However, AI has been a significant player in the digital marketing industry for some time now.

In my latest article, I explore the various applications of AI in digital marketing, how to effectively leverage its capabilities, and its current limitations.

AI is undoubtedly a powerful tool that can revolutionize our marketing strategies, but it also raises many questions. Instead of fearing AI, we should embrace and leverage its potential to enhance our efforts.

Ben LeFebvre
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Location

Bridgewater, Nova Scotia, Canada