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🦁 Ben Matthews

Co-Founder at Empower, a strategic digital agency for causes creating impact around the world.

Ben Matthews is a digital marketing expert and communications professional who co-founded Empower Agency, a strategic digital agency focused on creating positive social impact.24 Based in London, UK, Ben has played a crucial role in growing Empower into the impactful agency it is today.15

Professional Background

Ben's expertise lies in digital marketing and communications, with a particular focus on causes and organizations aiming to make a positive difference in the world. At Empower Agency, he leads teams in developing strategic digital communications for clients seeking to create impact globally.3

Education and Experience

Ben Matthews received his education from the University of York.1 His professional journey has been centered around leveraging digital technologies and communications strategies to empower organizations and individuals in making a positive social impact.

Empower Agency

As the co-founder of Empower Agency, Ben has been instrumental in shaping the company's vision and growth. The agency specializes in:

  • Strategic digital communications
  • Paid media campaigns
  • Creating spaces for positive social impact24

Online Presence

Ben maintains an active online presence, sharing insights and updates about his work and the digital marketing industry:

  • LinkedIn: His username is benrmatthews, where he regularly posts about Empower Agency's team activities and industry trends.13
  • Twitter: He can be found at @benrmatthews, where he shares thoughts on advertising, marketing, and digital communications.4
  • Personal Website: Ben also maintains a personal website at benrmatthews.com, where he further elaborates on his mission to create spaces for positive social impact.2

Through his work at Empower Agency and his various online platforms, Ben Matthews continues to contribute to the field of digital marketing while focusing on projects that aim to make a difference in the world.

Highlights

Sep 12 · linkedin

If I was a charity planning a year-end fundraising campaign, here's what I'd do:

  1. Start planning in plenty of time: Begin campaign preparations well in advance, reviewing past performance and setting clear objectives.

2: Align paid media with other marketing activity: Synchronise paid media efforts with other marketing initiatives for a unified, impactful message.

3: Ensure you have conversion tracking in place: Implement and test robust tracking to measure campaign effectiveness and optimize ROI.

  1. Focus on Meta fundraising ads: Use Facebook and Instagram ads as primary channels for reaching potential donors.

  2. Optimise your donor journey: Tailor the user experience through each stage of the donation funnel to encourage giving.

  3. Publish fundraising-related organic content in the run up to launch: Create engaging organic social media content to complement paid campaigns and test messaging.

  4. Create lookalike audiences based on previous donors: Use Meta's algorithm to find potential donors similar to your existing supporters.

  5. Use social proof to drive donations: Incorporate testimonials, donation counts, and influencer support to encourage giving.

9: Run an email campaign to coincide with your paid campaigns: Implement a multi-channel approach by combining email marketing with paid media efforts.

  1. Get professional paid media training: Invest in specialist training to enhance in-house capabilities and maximize campaign effectiveness. Empower Agency can help you with this.

These steps provide a comprehensive guide for nonprofits to plan, execute, and optimise their end-of-year fundraising campaigns using paid media strategies.

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Want more? Get the full guide here: https://lnkd.in/dCeuDDte

Sep 2 · linkedin

☀ Nearing the end of the summer holidays! Parents of LinkedIn, let me know if you agree:

A lot of parents say that they love spending time with their children over the summer holidays, quality time that they don't normally get due to work pressures.

They also love that their kids are going back to school, so the parents get a more structured working week again.

How are you feeling?

What's your experience been like this summer?

Related Questions

What inspired Ben Matthews to co-found Empower Agency?
What are some notable projects Ben Matthews has worked on at Empower Agency?
How did Ben Matthews' education at the University of York influence his career?
What makes Empower Agency unique compared to other digital agencies?
How has Ben Matthews contributed to the growth of Empower Agency?
🦁  Ben Matthews
🦁  Ben Matthews, photo 1
🦁  Ben Matthews, photo 2
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Location

Greater London, England, United Kingdom