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Ben Matthews

Associate Director, Client Operations at Empower Agency

https://empower.agency/

Highlights

Sep 12 · linkedin

If I was a charity planning a year-end fundraising campaign, here's what I'd do:

  1. Start planning in plenty of time: Begin campaign preparations well in advance, reviewing past performance and setting clear objectives.

2: Align paid media with other marketing activity: Synchronise paid media efforts with other marketing initiatives for a unified, impactful message.

3: Ensure you have conversion tracking in place: Implement and test robust tracking to measure campaign effectiveness and optimize ROI.

  1. Focus on Meta fundraising ads: Use Facebook and Instagram ads as primary channels for reaching potential donors.

  2. Optimise your donor journey: Tailor the user experience through each stage of the donation funnel to encourage giving.

  3. Publish fundraising-related organic content in the run up to launch: Create engaging organic social media content to complement paid campaigns and test messaging.

  4. Create lookalike audiences based on previous donors: Use Meta's algorithm to find potential donors similar to your existing supporters.

  5. Use social proof to drive donations: Incorporate testimonials, donation counts, and influencer support to encourage giving.

9: Run an email campaign to coincide with your paid campaigns: Implement a multi-channel approach by combining email marketing with paid media efforts.

  1. Get professional paid media training: Invest in specialist training to enhance in-house capabilities and maximize campaign effectiveness. Empower Agency can help you with this.

These steps provide a comprehensive guide for nonprofits to plan, execute, and optimise their end-of-year fundraising campaigns using paid media strategies.

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Want more? Get the full guide here: https://lnkd.in/dCeuDDte

Sep 2 · linkedin

☀ Nearing the end of the summer holidays! Parents of LinkedIn, let me know if you agree:

A lot of parents say that they love spending time with their children over the summer holidays, quality time that they don't normally get due to work pressures.

They also love that their kids are going back to school, so the parents get a more structured working week again.

How are you feeling?

What's your experience been like this summer?

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Ben Matthews
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Experience

Associate Director, Client Operations at Empower Agency

Location

Cincinnati, Ohio, United States