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Ben Parr

Co-founder & President at Octane AI (🔥 We're hiring!) - Author of Captivology - Forbes 30 Under 30

Ben Parr is President and Co-Founder of Octane AI, the all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation. Thousands of Shopify and Shopify Plus merchants use Octane AI to connect, convert, and retain customers by personalizing the customer journey and giving customers the confidence to purchase. Our vision is to build a more humanized and personalized shopping experience for all.

Parr is the author of the best-selling book "Captivology: The Science of Capturing People's Attention", named the top marketing book of 2015 by Strategy+Business Magazine. He sits on the board of directors of Samasource, whose mission is to reduce global poverty through impact sourcing and outsourcing digital work.

Previously, Parr was managing director of DominateFund and Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He is a member of the Forbes 30 Under 30. Ben is an alum of Northwestern University.

Highlights

Oct 14 · twitter

Muse Wonder is so fucking persistent about incomplete tasks / open items we've been working on together and I LOVE IT.

May 18 · twitter

Startups using AI agents to arbitrage intelligence can compete with the world’s leading companies who aren’t leveraging AI agents fully yet.

This opportunity is fleeting, act quickly.

Jul 10 · Forbes
7 Tips From Author Ben Parr's "Captivology" On Grabbing Digital Attention - Forbes
Captivology author Ben Parr former coeditor of Mashable and on the science of what grabs us - New York Business Journal

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Ben Parr
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Experience

Co-founder and President at Octane AI
Member of the Board of Directors at Samasource

Education

B.A., Science in Human Culture, Political Science, Business Institutions Program (Minor), Northwestern University

Location

SAN FRANCISCO, CA, UnitedStates