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Benjamin Blackmer

Data-Driven Director of Product Marketing / Collaborative Servant Leader / GTM / Sales Enablement

Benjamin Blackmer is a seasoned Director of Product Marketing with a wealth of experience spanning over 12 years across startup, mid-market, and enterprise levels. His impressive background includes founding two companies, securing over $1 million in venture capital funding, navigating successful high-profile acquisitions, and establishing a reputation for product marketing excellence.

Benjamin specializes in product marketing, excelling at the convergence of marketing, product, and sales functions. He has actively collaborated with various departments such as product management, marketing, sales, sales enablement, and customer support to drive alignment on product vision, strategy, roadmaps, and address customer pain points to catalyze significant growth.

His expertise covers the entire spectrum of Product Marketing Management (PMM) activities, encompassing aspects like positioning, messaging, packaging, pricing, sales enablement, analyst relations (AR), public relations (PR), content development, event management, webinar hosting, campaign orchestration, and more.

Benjamin has a track record of developing impactful go-to-market (GTM) strategies, successfully launching numerous products and features that have achieved top-selling status on platforms like Amazon (e.g., Rachio), outperformed pipeline projections by over 2x (e.g., Twilio Editions), and pioneered entirely new product categories (e.g., WSO2 Choreo).

He firmly believes that product marketing serves as the cornerstone for positioning and messaging, ultimately steering organizational success. Embracing a collaborative approach, he values deep empathy towards understanding the diverse responsibilities and motivations within a company. Benjamin advocates servant leadership, aiming to establish goals, remove obstacles, and empower his team to deliver their best work. He thrives on building exceptional teams and empowering PMMs through mentorship for continuous growth and improvement.

Beyond his professional endeavors, Benjamin Blackmer is a multitalented individual with diverse interests. He enjoys jazz piano, indulges in amateur curling, exhibits a penchant for cookbooks, holds a passion for French and Japanese culture, engages in gardening, voraciously consumes literature, and is an avid follower of podcasts.

Benjamin Blackmer
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Location

Denver, Colorado, United States