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Benjamin O'Dell

Global Director of Demand Gen at Exclaimer

Benjamin O'Dell is a seasoned marketing professional specializing in building measurable marketing funnels that convert and driving demand generation through strategic frameworks and continuous optimization.

During his tenure at Meltwater, he significantly increased ROI for the UKI region by taking it from 2.5X to 7X, exceeding growth targets, and positively impacting EMEA through innovative landing pages and Google Ads strategies.

At Meltwater, Benjamin led marketing for the emerging technologies division, contributing to successful product launches including APIs, Packaged Datasets via AWS Data Exchange, and Digital Marketing Insights reports.

Prior to Meltwater, he honed his skills as a Digital / Brand Marketing Manager at a startup in Berlin, collaborating closely with the CEO and gaining valuable experience in marketing, product development, and business acumen.

Benjamin also runs a successful side hustle, leveraging his expertise to consult with influencers and harnessing his own cycling channel to secure brand partnerships and consultancy engagements.

Educationally, Benjamin holds a Bachelor of Arts (BA) in Motion Graphics from Ravensbourne University London and A Levels in English Literature, Fine Art, and Product Design from The Campion School.

His extensive professional experience includes roles such as Director of Demand Generation at Exclaimer, Head of Demand Generation at OpenFin, and various strategic digital marketing positions at Meltwater, among others.

He has also been affiliated with organizations like Demand Collective and Pavilion, showcasing his active involvement in the marketing and business community.

Highlights

Jul 12 · linkedin

What a week! The Monday Marketing Meeting feels like two weeks ago.

Starting the week with two days of planning followed by two days of QBR… and Pavilion GTM EMEA was pretty wild.

But… it was brilliant.

Had an amazing time presenting alongside and in support of Carol Howley, our CMO at Exclaimer. Where we shared a bit our Demand Gen playbook and journey over the past 1.5 years in seat.

Really cool questions from the audience and follow up conversations. Definitely feeling lucky to be a part of this community!

Big thanks to Nicola Anderson for the awesome intro at the session. And for just generally being super smart and fun to learn from. 🙌

Also saw a bunch of friendly faces…

Canberk Beker and Kris Wojcik from HockeyStack with general magic, jokes and their mysterious 🔮✨

Sara Brooks for a great catch up and the usual positivity from one of my favourite revenue leaders!

Nicole Fitzgerald for fantastic dinner chat and an insight into the enigmatic mind of CFOs.

Charanyan Venkataraghavan 🦸 for good chats about modern WOM and what a small world it is. We went full circle since RevenueHero was recommended when I was at Wynter, in Austin, TX this Spring.

Really proves the point about community.

Ben Slater sorry I didn’t make your session mate. Heard it was excellent, as always! Keep seeing Beamery pop up at all these events!

Tom Andrews ops legend. Great to catch up and see you thriving.

Surprises for me: One of the best parts of running between QBR and Pavilion to present at both. It made me listen more and gave me greater appreciation for both.

It was really motivating to hear about all the hard won, yet totally amazing evolution that everyone is part of at Exclaimer. Especially seeing the Product roadmap come to life 👀

Contrast with the event and all the talented, yet generous people at Pavilion. It was an extremely fulfilling few days.

Up next: After all of that i’m looking forward to chilling like Craig David on a Sunday.

#GTMEMEA #pavilion #demandgen #pavilionlondon

Jun 13 · linkedin

Huge thanks to 6sense for the chance to share the stage with the boss / Exclaimer’s CMO Carol Howley! Really fun to talk through how we’ve been building out Brand, Demand Gen and ABM over the past year and a half.

Definitely felt like one of those presentations that makes you feel super proud of the team you work with 🙌 And yes, most of the marketing team has a tenure of a year or less. So even crazier to talk to this evolution.

Thanks to Stefano Iacono as always, for being a brilliant host and taking the London event to the next level. And the passports were INSPIREd! 🧠

Really enjoyed a few of the other presentations Alex Olley Reachdesk, and Ben Slater Beamery. Sorry to others, I know I missed a lot! But there were so many brilliant GTM people to catch up with.

Looking forward to the next one.

And especially looking forward to the 🛥️🛥️🛥️💸 in July 🤫

#demandgen #abm

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Benjamin O'Dell
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Location

London, England, United Kingdom