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Benji Lamb

CCO at DIGATE - Bridging the technological & data gap between International Brands & APAC Consumers

Benji Lamb is the Chief Commercial Officer at DIGATE and a UK DIT 'Export Champion' with a strong focus on APAC / China E-Commerce Intelligence, Distribution, Marketing, Logistics, BD, and Data Analytics.

He is a versatile professional with a background in Journalism & English, having studied at Cardiff University / Prifysgol Caerdydd, where he achieved a 2:1 degree.

Throughout his career, Benji has held various key positions such as Director of China & South Asia, Director Of China Business Development, and Director of International Growth at Vitabiotics Ltd.

Additionally, he has prior experience as a Director of Sales & Marketing, Marketing Manager, and Advertising Operations Manager at Gentlemen Marketing Agency, showcasing his diverse skill set in the marketing and advertising fields.

Benji Lamb is known for his keen interest in E-Commerce Intelligence, Distribution strategies, Marketing tactics, Logistic operations, Business Development initiatives, and Data Analytics across the APAC region, particularly China.

Moreover, he is recognized as a 'Sensitive Guy' and a Bubble Tea enthusiast, adding a personal touch to his professional profile.

Highlights

Aug 27 · linkedin

Vietnam's Health & Beauty Sector, Guardian Leading the Way in Modern Trade.

🇻🇳 Guardian Vietnam, a part of Dairy Farm Group (DFI retail) entered the Vietnamese market in 2011.

🛍️ In 2024 Guardian operates 125 stores across 5 Vietnamese cities, Ho Chi Minh City, Vung Tau, Bien Hoa, Danang and Ha Noi.

📈 The retailer has expanded rapidly in recent years with stores doubling from 50 to 100 + between 2017 and 2019.

🛒 500+ Health & Beauty brands are listed across 3 major categories ; Beauty, Personal Care & Health Supplements.

📲O2O (offline to online & vice versa), accelerated by Covid 19, has helped overall growth rates (omni channel) exceed 30% annually.

💡Stores typically cover an area of 120-150 m2, each store on average offers 7,000 to 8,000 items from approx 300 suppliers.

💪 Omni-channel experts in Vietnam, Guardian cover multiple touch points ; in-store, via their app / loyalty program, official website & flagship stores on all major external E-Commerce platforms.

(Shopee, Lazada, Tik Tok, Grab Mart)

💻Guardian's official E-Shop is the No 2 ranked site in Health & Beauty with over 350,000 visits per month.

♂️♀️Based on these visitors, 35.3% are male, whilst 64.7% are female. The largest age group of e-vistors are 25-34 year olds.

🌪️Guardian's 'Tornado Plus' store model was introduced in 2021 for such omni-channel integration, under the leadership of Vietnam CEO Ms Le Huynh Phuong Thuc.

🤳For example they have their own live streaming studio for KOL promotions.

🔶 The brand is renowned for it's Vibrant orange & white colour scheme, with a 'Hot Zone' section for trending products, aimed at attracting younger demographics.

🤼Retail is fundamentally a people game, customer service is a priority with staff trained to provide personal recommendations.

🧠Modern trade is developing in a highly attentive, experiential & refined way across SEA. Offline & online integration key to build trust with shoppers.

Sources : Guardian LinkedIn, Vietnam VN, DFI Retail Website, Similar Web

(see URL's on infographic).

#vietnam #vietnambusiness #retail #ecommerce #distribution #asia

Benji Lamb
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Location

Brighton, England, United Kingdom