Sign In

Bernadette Abasta

VP, Client Development and Strategy

Bernadette Abasta is a highly accomplished media executive with a proven track record in developing high-performance teams and delivering strategic solutions to drive growth and ROI across various industries for over 18 years.

With unparalleled expertise in media planning and buying, marketing, P&L, procurement, and cost management, Bernadette is a cross-functional expert who excels in aligning stakeholders, building trust, and nurturing relationships.

Her proficiency spans across different channels including Linear & Programmatic/Addressable Television, Radio, Social Media, CTV & Digital, showcasing her ability to adapt to diverse environments and cultures.

Having held key executive roles such as VP of Client Development & Strategy, Chief Strategy Officer, and various VP and Director positions at reputable companies like Bluewater, River Direct, and Mercury Media, Bernadette exemplifies excellence in media strategy, marketing, client service, and team management.

Bernadette's educational background includes studies at California State University, Northridge, and Business and Management at UCLA Extension, further enhancing her professional acumen.

She is recognized for her bottom-line results, driving sales growth, improving efficiencies, and bringing about cultural change within organizations. Bernadette is fluent in three languages and has a multi-industry background, including experience in mortgage services.

Her key executive skills and areas of excellence cover a wide range of competencies such as media planning, branding, direct response, OTT / CTV, stakeholder alignment, and cultural change management.

Overall, Bernadette Abasta is a dynamic leader with a strategic mindset, a talent for team building and management, and a passion for driving success in the ever-evolving media landscape.

Bernadette Abasta
Add to my network

Location

Los Angeles, California, United States