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Bert O Phillips
Innovation, Experience, & Brand Strategy at BCI
Bert O Phillips is a dynamic professional who believes in the significance of meaningful work.
With a deep passion for uncovering the essence of organizations and individuals, Bert delves into understanding fundamental truths and translating them into strategies, products, services, and narratives that promote inclusive experiences and catalyze groundbreaking endeavors.
His educational background includes a JD in Law from the University of North Carolina at Chapel Hill School of Law and a BA in Creative Writing (poetry) and Linguistics from Wake Forest University.
Bert has held key roles in various organizations, showcasing his expertise in innovation, experience strategy, brand consulting, and communication.
Some of his notable positions include being the Founder of Brightest Color Imaginable, Head of Brand-Innovation Consulting at EPAM Continuum, Associate Director of Innovation Consulting at EPAM Continuum, Senior Strategist of Brand Communication at Siegel+Gale, Head of Digital Product Growth at SYPartners, Manager of Products and Communications at Weitz & Luxenberg, Marketing Manager & Content Strategist at Weitz & Luxenberg, and Litigation Attorney at Millberg Gordon Stewart PLLC.
Highlights
Y'all, I found myself THE perfect, Evernote-killing, all-in-one productivity app (...although probably only if you're a mega productivity nerd like me... it's not a lightweight tool lol).
Amplenote. (www.amplenote.com) 🌾
I won't get into my whole productivity stack (DM me, I'm ALWAYS down to nerd out about this stuff 😂 ), but basically, I like to power up my to-do list by always seeing tasks in the context of my calendar. As I've been leaning into running Brightest Color Imaginable, I have even more priorities, deadlines, and leads to chase down, and I like to air-traffic-control my tasks nimbly as new meetings get scheduled, priorities change, etc.
Also, I'm a "second brain" system guy -- basically, a big-time note-taker, relying on tagged notes for everything my evanescent little memory for nothing. : )
This app lets you combine ALL three of those things together. --> Take detailed meeting notes. --> Turn your next steps into to-do's that are contextually coded to a specific project/context. --> Then air-traffic control them into the most efficient time slots.
I'm switching over as I type this 🌠✨
Is anyone else using something similar? Any other unmissable tools I should know about?
This was a good state of the state on enshittification from Cory Doctorow's Def Con keynote.
It's a reminder to all us Experience people: Just as all art is political, so is all user experience.
TL;DRs from the article: 🔒 (...as we already know...) The handful of main tech behemoths (meta, google, amazon) got really good at RETAINING us with sticky networking effects, sticky-and-sometimes-dark-UX-patterns, and sticky cost-of-switching models. 😎 (...obvi...) Btw, credit where credit is due... as part of this process, they made the internet like, a MILLION times easier for normal people to use. 📊 (...as we know) They now use our data to sell ads, which we're all kinda used to by now, but which are becoming a larger and larger slice of the pie in terms of our experience. (Anecdotally: I assume everyone else, like me, now just automatically scrolls down three folds after every Google search, yeah?) 🕵️♂️ (...as has been in the news lately -- but it's helpful to put into the context of enshittification -- ) The next phase is: They're using our data to determine which basic utility they can paywall off from us. Think: Kroeger's surge pricing on Fridays (when working class people get paychecks).
There's a good "review" of all those in the article.
For me the real interesting bit is: ⚖️ The probably-less-known battleground is LEGAL: These behemoths became incredibly, incredibly litigious as a strategy to defend competitive moats. They've always fought ferociously against each other and upstart competitors. But also: huge dollars into anti-trust lobbying. The article does a good job of laying out how congress and the FTC fit in. And some new actions that are in the works. 📼 May fav tidbit: "The last time Congress managed to pass a federal consumer privacy law was in 1988: The Video Privacy Protection Act. That’s a law that bans video-store clerks from telling newspapers what VHS cassettes you take home." 😂
Worth a 20m read.
And, btw, what gives me HOPE (aside from the possibility of better laws on this stuff in the next 4-8 years) is that, in our role as marketing / experience consultants -- we get to design more user-centric experiences and fight for more user-centric roadmaps. We get to paint a picture of how, long-term, being more human has better ROI. To be honest, it's super draining work when we're fighting hard enough... but to me that's a cool part of our jobs in a landscape that does often feel somewhat... enshittified 😉
