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Bertrand Hazard
Positioning Expert & GTM Advisor | Providing Product Marketing Mentorship & Support to CMOs & Fractional CMOs | B2B SaaS
Bertrand Hazard is the Founder & CEO of Lipion, a company that specializes in helping tech vendors with their ideal customer profile (ICP), positioning, and narratives.2 He is a positioning and go-to-market (GTM) advisor and a consultant.23
Background and Expertise::
- Hazard has over two decades of experience in devising go-to-market strategies, impactful messaging, and building marketing organizations.2
- He has worked with startups, high-growth product-led companies, and large enterprise vendors.
- His expertise includes refining GTM strategies and crafting sales narratives.1
Experience::
- CEO & Founder of Lipion: Hazard has been CEO & Founder of Lipion since December 2021.2 In this role, he partners with CEOs to help them hone their ICP, positioning, and messaging, and coaches their teams on go-to-market initiatives.2
- VP GTM Strategy at SonarSource: From December 2020 to December 2021, Hazard devised and led initiatives to raise brand/product awareness among developer communities.2
- VP Product Marketing at SolarWinds: From July 2018 to September 2020, he led the Product Marketing function, focusing on driving global growth initiatives across new markets, channels, and segments.2
- VP Marketing at TrustRadius: From September 2013 to June 2018, Hazard was responsible for creating and driving the overall marketing strategy for TrustRadius.2
- Sr. Director, Market Strategy, Systems Management Business at SolarWinds: From January 2012 to September 2013, he led the global go-to-market strategy and execution for the Systems Management product portfolio.2
Additional Roles and Activities::
- Hazard has served as an advisor for Trace and ActivTrak since April 2022.2
- He was a Board Member at Austin International School from September 2011 to August 2014.2
- He was an Emeritus Board Adviser and Regular Speaker at ProductCamp Austin from 2008 to August 2012.2
Education::
- Hazard holds a BA in European Business Studies with a major in Marketing, Finance, Human Resources, and Logistics from Middlesex University.
- He also studied Diplome d'Etudes Superieures Europeenes de Management with a major in Marketing, Finance, Human Resources, and Logistics at CESEM Mediterranee in Marseilles, France.
Highlights
Jul 22 · lipionconsulting.com
Bertrand Hazard - B2B Positioning Expert
Jan 7 · en.wikipedia.org
Lipton - Wikipedia
