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Bertrand Hazard

Positioning Expert & GTM Advisor | Providing Product Marketing Mentorship & Support to CMOs & Fractional CMOs | B2B SaaS

Bertrand Hazard is the Founder & CEO of Lipion, a company that specializes in helping tech vendors with their ideal customer profile (ICP), positioning, and narratives.2 He is a positioning and go-to-market (GTM) advisor and a consultant.23

Background and Expertise::

  • Hazard has over two decades of experience in devising go-to-market strategies, impactful messaging, and building marketing organizations.2
  • He has worked with startups, high-growth product-led companies, and large enterprise vendors.
  • His expertise includes refining GTM strategies and crafting sales narratives.1

Experience::

  • CEO & Founder of Lipion: Hazard has been CEO & Founder of Lipion since December 2021.2 In this role, he partners with CEOs to help them hone their ICP, positioning, and messaging, and coaches their teams on go-to-market initiatives.2
  • VP GTM Strategy at SonarSource: From December 2020 to December 2021, Hazard devised and led initiatives to raise brand/product awareness among developer communities.2
  • VP Product Marketing at SolarWinds: From July 2018 to September 2020, he led the Product Marketing function, focusing on driving global growth initiatives across new markets, channels, and segments.2
  • VP Marketing at TrustRadius: From September 2013 to June 2018, Hazard was responsible for creating and driving the overall marketing strategy for TrustRadius.2
  • Sr. Director, Market Strategy, Systems Management Business at SolarWinds: From January 2012 to September 2013, he led the global go-to-market strategy and execution for the Systems Management product portfolio.2

Additional Roles and Activities::

  • Hazard has served as an advisor for Trace and ActivTrak since April 2022.2
  • He was a Board Member at Austin International School from September 2011 to August 2014.2
  • He was an Emeritus Board Adviser and Regular Speaker at ProductCamp Austin from 2008 to August 2012.2

Education::

  • Hazard holds a BA in European Business Studies with a major in Marketing, Finance, Human Resources, and Logistics from Middlesex University.
  • He also studied Diplome d'Etudes Superieures Europeenes de Management with a major in Marketing, Finance, Human Resources, and Logistics at CESEM Mediterranee in Marseilles, France.

Related Questions

What are some specific success stories from Bertrand Hazard's work at Lipion?
How does Bertrand Hazard approach the development of an Ideal Customer Profile (ICP)?
What unique strategies does Bertrand Hazard use to help tech vendors differentiate themselves?
Can you provide examples of go-to-market strategies Bertrand Hazard has crafted for his clients?
What makes Bertrand Hazard's approach to positioning and messaging stand out in the industry?
Bertrand Hazard
Bertrand Hazard, photo 1
Bertrand Hazard, photo 2
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Location

Austin, Texas, United States