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Beth Dunn
Head of Content at Practice Better, HubSpot alum
Beth Dunn is a content and communications leader, author, speaker, and coach who currently serves as the Head of Product Content at Practice Better.3 She has extensive experience in content design and product content strategy, having pioneered the content design practice at HubSpot and led their global content design team.12
Beth is the author of "Cultivating Content Design," a book that provides guidance on creating successful content design programs.24 Her approach focuses on pragmatic solutions, effective communication, and organizational change.2
Throughout her career, Beth has held various roles, including:
- Head of Product Content at Practice Better (June 2023 - Present)5
- Founder of Product Content Advisors (May 2021 - Present)5
- Principal Content Designer at Thrive Global (December 2022 - May 2023)5
- Marketing Fellow and Product Operations Lead at HubSpot (various roles from 2019 to 2022)5
Beth is known for her expertise in product content, content design, and helping companies strengthen their content strategies. She offers workshops, team coaching, and guidance on various aspects of content, including product naming, feature rollouts, and brand voice alignment.5
Highlights
Absolutely love that the (fab and personal fave) Adam Fishman newsletter today called out Culture Building with an Internal Newsletter as a key move (that doesn't scale).
I might disagree about the not scaling bit, since I wrote The WIN (Weekly Internal Newsletter) at HubSpot for 13 (I'd argue fairly high scale) years, and to all accounts it is still going strong.
Honestly I think it's one of the best things I've ever done. Silly, irreverent, useful, fun. A predictable thing you could always count on in a world full of change. All preceded by an brief little love letter/pep talk to the charming and inspiring HubSpotter crew.
We even wrote a Medium post about The WIN at one point, we felt so strongly about its importance — to our culture, alignment, and ever persistent sense of playfulness and fun. Link to that post in comments, because heeeyyy algorithm you look so cute today ;)
Anyway, consider an internal newsletter. Highly underrated, big leverage move.
What's your superstitious ritual before giving a talk or presentation? You do have one, right? To calm the ol' nerves? I'll go first.
I always eat a banana before I take the mike. Yeah, bananas! They do a body good.
Years ago I had a professor (of communications, no less!) who swore up and down that eating a banana before public speaking was a scientifically proven method of calming your nerves.
Something about the potassium content? Or carbs? I truly don't know.
All I know is, I LOVE public speaking. But even podium-lovin' nerds like me get a few butterflies before we do our thing.
So I very happily picked up the ol' banana routine as a calming ritual before I take the stage. Even a zoom stage. Which is what — delightfully — happened tonight.
It's a very handy superstition to have, really, because bananas are everywhere. I don't care where I am in the world, it seems like there's always a banana in a fruit bowl when I need one.
Why am I sharing this update on LinkedIn? What did eating a banana teach me about B2B SaaS? Ha. Nothing. (There is more to life than B2B SaaS.)
I just had an absolute blast hanging out with the Canva product design team and I realized holy HECK do I miss speaking at conferences and meeting up with my fellow product and content design nerds.
And eating bananas for ritual reasons. I've got to start doing more of that again.
