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Betsy Rella

Vice President, Research & Data

Betsy Rella specializes in enabling large enterprise companies to leverage data and actionable insights for media planning, targeting, and closed-loop measurement. With a background in managing diverse data sources such as CRM, purchase, visitation, and ad exposure, she excels in driving audience engagement and showcasing the impact of advertising on consumer behavior. Betsy is known for her skills in team management, advocacy of organizational capabilities, evaluation of data partners, and collaboration across various departments for business growth.

Betsy Rella
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Location

Greater New York City Area