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Bill Freedman

Marketing and demand gen leadership that transforms enterprise software innovation into sustainable businesses.

Bill Freedman is a seasoned enterprise software marketing and demand generation leader with a hands-on approach and a track record of building successful marketing teams and sustainable businesses.

His expertise lies in various areas including business-to-business marketing, enterprise software applications, cloud computing, open source, SaaS, community building, and process automation.

Bill has a strong background in managing and aligning marketing and sales teams to drive results, using a variety of tools like salesforce.com, Marketo, HubSpot, Outreach, Intercom, Drift, and Google Analytics.

He is known for his ability to generate awareness, engagement, and conversions through digital media and automated tools, and is skilled in producing high-quality sales leads through innovative approaches like product-led growth, data-driven marketing, multi-channel content marketing, growth hacking, and conversion rate optimization.

Bill Freedman holds a Bachelor of Arts degree from the University of Chicago and a Master of Business Administration with a focus on Business Administration and Management from Duke University.

Throughout his career, Bill has held key roles in various organizations such as Director of Marketing, Demand Generation Leader, and Product Marketing Specialist at companies like GridGain Systems, WePay, Constructor.io, Kong Inc., Appcito, Appcelerator, Compiere, Inc., Scalix Corporation, and an Operational Marketing Consultancy.

He has effectively pursued personal goals during career breaks, demonstrating a commitment to personal growth and development.

Bill Freedman
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Location

San Mateo, California, United States