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Laura Vitaro

Demand Gen & Enterprise Marketing @ Gong

Laura Vitaro is an innovative integrated marketer with a strong background in collaborating with cross-functional teams to market technology products globally. With a passion for technology, she excels in analyzing data, tracking KPIs, and devising creative solutions that drive business growth. Her expertise lies in leading research initiatives and implementing high-impact strategies for enhanced engagement, conversions, and brand development.

Laura's educational background includes a BA in History from New York University and studies at The Urban School of San Francisco. She has honed her skills and knowledge through her academic pursuits, which have equipped her for her professional journey.

Throughout her career, Laura has held key positions in renowned organizations. She has served as Director of Demand Generation, Director of Enterprise Marketing & ABM, and Senior Manager of Account Based Marketing (ABM) at Gong. She has also worked as the Senior Growth Marketing Manager, ABM & Growth Marketing Manager, and Email Marketing Manager at KeepTruckin. Prior to these roles, Laura excelled as the Senior Marketing Manager at Rising Media, Inc., Marketing Manager at Rising Media, Inc., Marketing Manager at MecklerMedia (formerly Mediabistro), and Event Marketing Coordinator at MecklerMedia (formerly Mediabistro). She has also contributed her skills as a Sponsorship Marketing Coordinator at City Parks Foundation, Marketing Intern at Live Nation, and Music Management Intern at Esther Creative Group, among other significant roles.

Laura Vitaro's diverse professional background highlights her versatility, proficiency in marketing technology products, expertise in data analysis and KPI tracking, and a proven track record of driving business growth through innovative solutions and impactful strategies. Her rich experience across various roles in well-established organizations underscores her strong capabilities and contributions to the field of integrated marketing.

Laura's exceptional skills and extensive experience make her a valuable asset in the technology marketing landscape, where her insights, leadership in research, and implementation of effective marketing activities have positively impacted engagement, conversion rates, and brand visibility.

Highlights

Jun 4 · linkedin

SO excited and proud of David Shoup for releasing his second children's book "The Adventures of Wembly the Pug: Wembly Gets a New Sister" Totally fell in love with Wembly in his first book, Wembly's First Day of School.

This new book is all about helping children overcome the fears that come with the arrival of a new sibling and about embracing change while enjoying the bond that forms between siblings. Too sweet and heartwarming! 🐶

I just ordered my copy on Amazon :) You can get one here: https://lnkd.in/dhJ_QTZW

#WemblyGetsaNewSister  #WemblythePug

Dec 26 · linkedin

2024 is almost here! Are you looking to grow your skillsets in the new year? Grow with Gong!

We're hiring an Enterprise Marketing Manager to join our small but mighty team of ABM & Enterprise marketers. Our team plays an incredibly strategic role in the organization, helping to unite the GTM teams to achieve our enterprise pipeline targets. Lots of creativity & experimentation included :)

Check out the JD and reach out to myself or Adrian Castro if you're interested in learning more!

Laura Vitaro
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Location

San Francisco Bay Area