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Bill Lange

CEO, ROAR Organic

Bill Lange is the President of ROAR Organic, a position he has held since July 2022.4 He is an experienced C-level marketing and management executive with an MBA, CPA, and over 25 years of experience in delivering results in both global CPG companies and entrepreneurial environments.4

Prior to joining ROAR Organic, Lange held several leadership positions in the beverage industry:

  1. General Manager US at Sproud (March 2021 - August 2022)4
  2. Chief Marketing Officer at OXIGEN Beverages Inc. (January 2019 - September 2020)4
  3. VP of Marketing at C-Fresh, a division of The Campbell Soup Company (February 2016 - January 2019)4
  4. VP of Sales & Marketing at Pressed Juicery (March 2015 - January 2016)4
  5. VP of Marketing at KeVita (February 2014 - February 2015)4
  6. VP of Marketing at ZICO Beverages LLC (2010 - 2014)4

Lange's experience in the beverage industry spans various segments, including plant-based milk, enhanced water, cold-pressed juice, kombucha, and coconut water.1 This diverse background has prepared him well for his role at ROAR Organic, which he describes as "an interesting intersection" of his previous experiences.1

Under Lange's leadership, ROAR Organic has experienced significant growth. The company secured $6 million in funding in 2023 to support retail expansion and marketing efforts.3 Lange has focused on increasing household penetration, growing trial, and expanding distribution into new channels such as club stores, convenience stores, and fitness centers.2

Lange holds a BA in German/Government from Bowdoin College and an MBA in Marketing from UCLA Anderson School of Management.4

Highlights

Oct 28 · theorg.com
Bill Lange - President/ceo at ROAR Organic | The Org
Bill Lange - President/ceo at ROAR Organic | The Org
May 23 · just-drinks.com
Roar Organic CEO sees competition heat up in US functional drinks
Roar Organic CEO sees competition heat up in US functional drinks
Mar 5 · cbinsights.com
ROAR - Products, Competitors, Financials, Employees ... - CB Insights
Dec 1 · forbes.com
Hydration Beverage ROAR Organic Secures $6 Million In Fresh ...
May 22 · factory-llc.com
ROAR - Factory LLC
Roar Organic - Company Profile
Sep 7 · bevnet.com
Roar Organic Names Bill Lange as President - BevNET.com
Roar Organic Names Bill Lange as President - BevNET.com
Jan 1 · rocketreach.co
ROAR Beverages LLC Information - RocketReach

Related Questions

What are Bill Lange's main goals for ROAR Organic?
How did Bill Lange's experience at Sproud prepare him for his role at ROAR Organic?
What strategies is Bill Lange using to expand ROAR Organic's retail presence?
How does Bill Lange plan to compete with larger brands in the functional drinks market?
What are the key challenges Bill Lange has faced since becoming CEO of ROAR Organic?
Bill Lange
Bill Lange, photo 1
Bill Lange, photo 2
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Location

Manhattan Beach, California, United States