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Bill Luken

VP Account Director at Arnold NY

Bill Luken is a seasoned advertising and marketing professional currently serving as VP Account Director at Arnold Worldwide in New York.12 Here's a comprehensive overview of his career and background:

Professional Experience

Bill Luken has over 13 years of account management experience in the advertising industry, with a focus on pharmaceutical and healthcare brands.2 His current role and previous positions include:

VP Account Director at Arnold Worldwide:

  • Started in April 2019
  • Based in New York
  • Leads accounts for Otsuka Pharmaceutical, Inc. and Lundbeck Pharmaceuticals
  • Manages the Rexulti brand campaign

Previous Roles:

  • Account Director at Havas Health & You (2016-2019)
  • Account Supervisor at Havas Tonic (2013-2016)
  • Senior Account Extrovert at Extrovertic (2012-2013)
  • Account Extrovert at Extrovertic (2011-2012)
  • Account Executive at Grey Healthcare Group (2009-2010)
  • New Business Coordinator at Grey Healthcare Group (2008-2009)

Key Responsibilities and Achievements

At Arnold Worldwide, Bill's responsibilities include:

  • Leading a team of account, creative, strategy, CX, and project managers
  • Overseeing 360 campaign creative development across various channels
  • Managing global TV commercial productions
  • Developing annual agency SOWs and staff plans
  • Negotiating agency fees with clients

Some of his notable achievements include:

  • Launching 8 TV spots, 50+ digital creative assets, 4 print ads, and 20+ in-office collateral
  • Implementing a new multi-channel behavior modification initiative
  • Successfully managing brand campaigns during the COVID-19 pandemic

Education

Bill Luken holds a B.S. in Political Communication & Film from Emerson College, which he attended from 2003 to 2006.2

Skills and Expertise

Based on his experience, Bill's areas of expertise include:

  • Brand campaign management
  • Pharmaceutical marketing
  • Integrated marketing communications
  • Client relationship management
  • Team leadership and project management

Bill Luken's LinkedIn profile can be found at https://www.linkedin.com/in/billluken.2

Related Questions

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Can you provide examples of Bill Luken's work with Otsuka Pharmaceutical and Lundbeck Pharmaceuticals?
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Bill Luken
Bill Luken, photo 1
Bill Luken, photo 2
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Location

Brooklyn, New York, United States