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Bowie Cheung
Co-founder & CEO @ Pepper
Bowie Cheung is a prominent figure in the food industry, being part of an exceptional team involved in the creation of Pepper. The primary goal of this team is to enhance collaboration between restaurants and suppliers, ultimately fortifying businesses to thrive in the constantly evolving realm of the food sector. Through his educational background, Bowie has equipped himself with a diverse set of skills. He pursued a Master of Business Administration (MBA) with a focus on Strategy, Entrepreneurship, Management & Organizations from Northwestern University's Kellogg School of Management. Additionally, he delved into Electrical & Computer Engineering, acquiring a Master of Applied Science from the University of Toronto, and commenced his academic journey with a Bachelor of Applied Science in Engineering Science from the same institution.
Highlights
Thrilled to share that Pepper has completed a $30m Series B round of funding led by ICONIQ Growth, and joined by Harmony Partners, Index Ventures, Greylock, and Imaginary.
For us, this isn’t a financial milestone so much as it’s a recognition of the trust and partnership we’ve built with over 200 independent distributors across N. America, and a vote of confidence that more will come and we’ll continue to earn that trust by delivering for them on a daily basis.
Over the last four years, our product and team have both grown tremendously. But our core mission has stayed the same – to elevate and future proof the independent food distributor, as the industry’s most trusted technology partner. And that remains our north star.
This new funding will enable us to significantly accelerate product development and growth of our customer support teams, so that we can deliver even more value to independents. More detail on some of those key investment areas in our earlier blog post (see link in comments) for those of you who are interested in getting deeper.
We’re still in the early innings of digital transformation for one of the oldest and most important industries around. There’s so much more work to be done. If that sounds like something you’d like to be a part of then shoot me a DM and let’s talk – we’re currently hiring for many roles across engineering, marketing, sales, customer success, and business development.
P.S. Welcome Richa Mehta, Roy Luo, Ted Wang, Clemens Baumgart, and Mark Lotke to team Pepper. Special thanks to our longtime friends and supporters, including Mike Duboe, Damir Becirovic, Logan Langberg, Bill Lewis, Stephanie Ngo, Skip Oppenheimer, Kevin Wilson, Louie Newton, Scott Strull, Bob Stewart, Chip Walker, Julien Leblanc, Mark S. Allen, Lisa Marzetti Broyhill, Charlie McConnell, and our partners at Frosty Acres Brands, Golbon, UniPro Foodservice, The International Foodservice Distributors Association (IFDA), International Foodservice Manufacturers Association - IFMA, and PRO*ACT.
Lots of building happening at Pepper and we are looking to bring on a Full Lifecycle Recruiter to help us grow the team. Looking for 4+ years of experience with sourcing for technical roles in a high growth environment. If interested or know someone who might be, shoot me a DM!
