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Brandon Cornuke

Brandon Cornuke is an innovation specialist and author who has held several notable positions in his career. As of February 2025, he is the Senior Director of Innovation at University Hospitals and the Executive Director of the Veale Initiative for Health Care Innovation.4 He joined University Hospitals in December 2022.2

Prior to his current role, Cornuke served as the Vice President of Strategy & Innovation at MAGNET (The Manufacturing Advocacy and Growth Network), a Northeast Ohio manufacturing innovation hub.3 At MAGNET, he helped small and medium manufacturers grow and thrive, including both startups and established companies.3

Cornuke is also an adjunct professor of Design & Innovation at Case Western Reserve University's Weatherhead School of Management, a position he has held since January 2017.4 He is the creator of an innovation methodology called the Value Proposition Matrix and authored a book by the same name.4 The book, published in 2022, offers entrepreneurs and innovators a guide to create and launch successful products.1

Cornuke's background includes experience as an entrepreneur, corporate innovator, strategist, and consultant. He has designed corporate innovation engines, created startup incubation programs, and launched consumer goods startups.4 He holds an MBA from Northwestern University's Kellogg School of Management and a BA from Trinity University.4

Highlights

Sep 16 · youtube.com
IndustryWeek Book Club with Brandon Cornuke - YouTube
IndustryWeek Book Club with Brandon Cornuke - YouTube
MAGNET VP Brandon Cornuke Releases Book, Helps Launch ...
MAGNET VP Brandon Cornuke Releases Book, Helps Launch ...

Related Questions

What inspired Brandon Cornuke to write "The Value Proposition Matrix"?
How does Brandon Cornuke's experience at Target and American Greetings influence his work at MAGNET?
What are the four components of the Value Proposition Matrix?
How does Brandon Cornuke's role at MAGNET impact startups in Northeast Ohio?
What is the Advanced Manufacturing Fund (AMF) and how does it support startups?
Brandon Cornuke
Brandon Cornuke, photo 1
Brandon Cornuke, photo 2
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Location

Greater Cleveland